To Unveil a Giant Mural Art of ‘Godzilla x Kong: The New Empire’ Movie in Mumbai
Warner Bros. Discovery has teamed up with Posterscope to launch a new campaign for the latest Monsterverse blockbuster from Legendary Pictures, ‘Godzilla X Kong: The New Empire’. The movie showcases the joining of forces of the two legendary Titans, creating a cinematic spectacle that fans have been eagerly awaiting. The campaign has generated excitement and anticipation in India, where viewers are ready to witness the magic on the big screen.
Posterscope, the OOH (Out-Of-Home) specialist agency from dentsu India, has created a larger-than-life mural painting in Mumbai to generate buzz around the film. Standing tall at a height of 70 feet, the hand-painted art piece is a captivating sight in Sion – Central Mumbai. Leveraging the power of OOH advertising and its irresistible nature, the campaign has elevated conventional cinema posters, leaving passers-by in awe. The agency utilized mural painting, an ageless art form, to craft a work of enormous artistic brilliance that perfectly captures the essence of the film. The entire process, from securing permissions to executing the mural, was completed within a swift 15-day timeframe.
Link to the campaign: https://www.instagram.com/reel/C45oC6QMeZi/?igsh=MXNzdmZodXVsZXp2Zg==
Speaking on the initiative, George John, Director – Marketing (Theatrical), Warner Bros. Discovery said, “We are delighted to announce the creation of a larger-than-life painted Mural featuring the iconic characters Godzilla & Kong. This awe inspiring artwork is a part of our exciting marketing campaign for the film, ‘Godzilla X Kong: The New Empire’ which brings these legendary monsters to life, capturing the imagination of fans and passersby alike. We invite everyone to witness this incredible piece of art that celebrates the size and scale of the Titans and thereafter enjoy this epic film in a cinema near them!”
Speaking on the campaign, Imtiyaz Vilatra, Managing Partner, Posterscope India added, “Despite being among the oldest forms of advertising, murals have emerged as a powerful force in OOH advertising. Pop-culture-focused brands that appeal to a youthful and energetic audience have benefited from this medium. Therefore, we believe murals would work best for Warner Bros. Discovery’s upcoming film, given the colossal stature of its characters and the ardent fan base it has. The meticulous planning and execution required to bring this vision to life are nothing short of extraordinary. With this campaign, we hope to have left an indelible mark on the pop-cultural fabric of Mumbai.”