Milestone Brandcom, India’s fastest growing and largest integrated out-of-home and experiential media agency, has appointed Mayank Khattar as National Creative Director. As part of his new mandate, Khattar will lead the creative duties in out-of-home and experiential for the company. With this appointment, Milestone Brandcom intends to leverage Khattar’s experience in creating and crafting great creative products and solutions for its clients and their brands.
Prior to this, Khattar was Executive Creative Director at Bates Chi & Sercon. He led the Castrol Power Play campaign for the APAC region there, which went on to win various leading regional awards for its innovative and creative use of digital media in driving consumer engagement.
Commenting on the appointment, Nabendu Bhattacharya, CEO & Managing Director Milestone Brandcom, said, “At Milestone, we strive to continually challenge the status quo of the communication paradigms in the region by offering disruptive, creative, innovative and relevant communication solutions. With Mayank’s experience and creative ideas, we are sure to further stretch the boundaries of disruptive creative communication, which in turn will lead us to great award winning work for the roaster of brands within our group portfolio.”
In a career spanning over a decade, Khattar has been instrumental in the execution of various award winning campaigns. He led the team that designed Asia’s first-ever YouTube takeover campaign for Castrol Global with over 1.4 million views within one month. His hunger for awards is evident from the number of metals under his belt: The Globes, B2B Marketing Awards, London; Dragon – Promotional Marketing Awards of Asia and BBC Digital Media Awards to name a few.
Talking about his journey and his latest assignment, Khattar said, “As a mixed-media artist, I am a born experimenter, blending and transforming both traditional and unexpected items into meaningful pieces of self-expression. I believe that all a creative mind needs is a supporting environment and unrelenting passion. Looking at the amazing team Milestone has I am sure I will get exactly that here. I hope with my experience I can further add to the work and environment here to nourish and nurture young minds and reach the zenith of this industry. ”
Khattar has handled many brands across industries including Castrol, Seagrams, Colgate, Nirulas, HP, Clove Dental, Dell, EMC India and Singapore, Nokia, Oracle, DuPont, AaramShop, Sun Microsystem, Adobe, Autodesk, Olx and HDFC.
Mayank started his career as an art director and assisted award winning directors and industry stalwarts such as Pradeep Sarkar and Sujit Sircar. He was instrumental in projects like “Piya Basanti – Ustad Sultan Khan”, “Aapki Dua – KK” and “Ganga Behti Ho Kyon – Bhupen Hazarika”.
He also has extensive experience in ad films and music videos wherein he handled brands such as Asahi glasses, LG, Dettol, Colgate, AajTak and Veedol to name a few.