Podcasts are having a moment. With over 5 million podcasts to choose from, there’s something for every area of interest, from true crime to relationship advice, and everything in between – including PR.
For PR professionals, podcasts are a valuable source of industry trends, expert advice, and strategic insights. We’ve handpicked 10 of the best PR podcasts to keep you informed and inspired in 2024.
1. For Immediate Release
In this monthly podcast, hosts Neville Hobson and Shel Holtz, both industry veterans with over 40 years of comms experience, break down the latest PR headlines. They offer both big-picture strategies and actionable tips, making it a go-to podcast for PR teams.
Recent episodes cover the state of the metaverse, the impact of AI on share of voice measurement, and the evolution of thought leadership coverage. Start with their timely episode examining CrowdStrike’s crisis communications response during a recent outage, and what PR pros can learn from it:
2. Marketing Over Coffee
Marketing gurus John J. Wall and Christopher Penn discuss marketing and tech trends in a casual, easy-to-digest style. Their show bridges PR, marketing, and technology, offering practical takeaways along the way.
Topics range from AI-powered storytelling to email marketing challenges and effective use of Reddit. Start with their discussion featuring The Grammar Girl, Mignon Fogarty, on building your digital network and honing your writing skills:
3. On the Media
Award-winning journalists Brooke Gladstone and Micah Loewinger host this insightful, award-winning podcast. They explore current coverage and how media shapes our worldview, providing important context for PR practitioners.
Recent episodes tackle various aspects of American politics, from the “childless cat ladies” rhetoric to understanding election polls, but you’ll also find shows on unique topics like sperm whale conversations and the workplace behind the scenes of “Love is Blind.” You might begin with this episode on how worker-owned newsrooms like 404 Media are changing the game:
4. On Top of PR
Jason Mudd, an industry leader recognized by Forbes and PRSA, shares insider tips for corporate communications leaders. If you’re focused on earning media coverage and building a strong brand reputation, this show is for you.
From improving pitches and running successful events to crisis communications lessons from big brands, Jason covers it all. Start with this poignant episode on linking PR initiatives to broader business outcomes:
5. PRmoment Podcast
Ben Smith, an experienced PR practitioner and founder of PRmoment.com, hosts this UK-based show offering practical advice and personal tales from PR pros. Their “Hindsight” series is particularly valuable, featuring industry sharing lessons learned from their experiences.
Ben and his guests discuss hot PR topics like AI use cases, PR’s role in the sales funnel, and combatting misinformation. The podcast also highlights industry happenings with regular roundups of major PR pitch wins and M&As in the UK PR sector. Here’s a great episode to kick off your binge:
6. Stories and Strategies for Public Relations
Doug Downs, a seasoned PR professional with over 20 years of experience, explores the human side of PR, discussing trends, tech, and theories that shape the industry. If you’re looking for the bigger picture, this show delivers.
Recent episodes cover strategies for handling PR during controversial hires, C-suite use of digital media, countering misinformation, and leveraging AI for efficiency. Check out this episode on why senior executives may be reluctant to heed PR’s advice:
7. The Friday Reporter
Lisa Camooso Miller, a strategic communicator and public affairs expert, brings a reporter’s perspective to PR, interviewing media pros on tough industry questions. This podcast is perfect for PR pros wanting to deepen their understanding of media relations.
Recent topics include labor shortages, showing up as your best self, and reinventing local journalism. We recommend starting with this episode featuring Eleanor Hawkins from Axios:
8. The PR Week
PRWeek’s Steve Barrett, editorial director, and Frank Washkuch, executive editor, review the top PR and comms news weekly, interviewing respected industry leaders for a comprehensive look at the latest in PR.
Featuring guests from organizations like General Mills, Ogilvy, and Edelman, this show covers today’s key PR topics. Start with this episode featuring Matt Neale, CEO of Golin, discussing award-winning work in public relations and latest and greatest headlines in comms:
9. The PRovoke Podcast
Hosted by PRovoke Media, this podcast covers everything from breaking industry news to broader PR trends. It’s ideal for staying on top of industry developments.
Recent episodes feature discussions on DEI’s impact on creativity, Gen Alpha’s expectations for brands, and why some brands choose silence over engagement. Kick off your listening with this episode featuring Tom Berry from MikeWorldWide on PR’s evolution:
10. The Public Relations Podcast
Richard Midson draws on his 25 years of comms experience across journalism, PR, and technology to break down the most interesting PR ideas and campaigns. This show is perfect for independent practitioners looking to make the most of their resources.
Recent episodes discuss navigating PR crises, preparing experts for interviews, and PR lessons from the Royal family. We recommend starting with this episode on getting organizations to take crisis PR planning seriously
