Fever FM hasdecided to increase the ad rates by 20% across all stations from 1st February, 2016.
Innovation in programming and strong connect with youth has worked in favour of Fever FM right from the launch ten years ago. This has translated to leadership across the four metros. Fever enjoys absolute share leadership for 240 weeks in Delhi, is No. 2 CHR station in Mumbai (20-34 yrs old, SEC AB), is No. 1 in Bangalore at 14% (in non-Kannada space) and ahead of No.2, 3 and 4 put together, and is now the No. 1 station in Kolkata (7 am – midnight) witnessing over 100 % growth over last one year. Fever also leads 6 of the 8 drive time shows in the 4 metros. Source – RAM data, week 4.
Talking about Fever FM’s decision to increase the advertising rates Mr. Harshad Jain, CEO – Radio and Entertainment, HT Media Ltd.said, “Fever FM has been consistently displaying promising growth and establishing new milestones. Fever has the highest Time Share Listening (TSL) in all its markets, the highest market share in Delhi, Bangalore and Kolkata and is the fastest growing radio station in Mumbai.Moreover, Fever continues its leadership across markets in itscore TG of 20-34 years SEC AB.The increase in price is in backdrop of Fever’s rapid growth in listenership.We look forward to partner our clients and offer them great value, and the unique Fever advantage.”
