FTA Hindi movie genre has a new entrant, Zee Anmol Cinema! A part of the Zee Entertainment Enterprises Ltd (ZEEL), the channel launched on 1st September and has emerged as the biggest launch in the FTA movie genre with 189,831 GTVTs.
Audiences appreciate the content of the channel and the most viewed titles include a mix of old and new titles like Ganga Jamuna Saraswati, Singh is Bling, Diljale, Dilwale, Gadar etc (HSM Rural; NCCS 4+, wk 36). ‘Zee Anmol Cinema’ targets the rural families of India by showcasing content exclusively curated for the rural audiences who aspire the urban lifestyle while still being rooted to their family ties and values.
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