BTVi aims to impact the opinions of the influencers through the new integrated campaign
BTVi, India’s premier English business news channel unveils their new positioning – #OpinionsThatCount. The influencers seek accurate information that will shape their decisions and build opinions. BTVi will be the voice and choice of the influential. An integrated campaign will be primarily catering to influencers, key decision makers and opinion makers.
This campaign charts out an independent path for the brand reinforcing its stance post their partnership with Reuters, a high- impact global news provider, by bringing financial and business news from across the globe to Indian viewers which was announced earlier this month.
Ms. Monica Tata, Chief Operating Officer, BTVi, says, “This campaign represents our strong stand focusing on influencing the think tanks of the country who are trend setters and key drivers of the economy. BTVi aims to provide most credible information to its viewers. Through this campaign, the channel continues to reach out to recognized authorities of their fields, whose thoughts and opinions matter to the millions who follow them”.
After the recent partnership of Reuters and BTVi, the channel is confident of strengthening the leadership position further by delivering more value to increasingly sophisticated business audience through most credible business news content on a real time basis.
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