Ahead of the monumental second season of the WPL, the UP Warriorz, who are owned by Capri Sports, have announced a big partnership with Kay Beauty, India’s first (and also the largest) celebrity beauty brand founded by Katrina Kaif in partnership with Nykaa.
Kay Beauty will feature on the front of the UP Warriorz team jersey. Both teams in the collaboration place high importance on women empowerment and health and fitness, all of which culminates towards instilling confidence in women across the country.
While the UP Warriorz, who are well on the way to becoming the game-changers, in terms of opening doors for women from all walks of life, to play an important and impactful part in the sporting ecosystem in India, Kay’s vision for the brand was to start a make-up line that would be for all age groups, genders and skin tones. High on the collaboration’s agenda, is to be able to shine the spotlight on the various vehicles that help empower women through sport, with a keen eye on facilitating more for the Indian sporting ecosystem.
The UP Warriorz’s, who finished third in the inaugural season of the WPL in 2023, are captained once again by the dynamic Alyssa Healy, and will open their campaign in the second year against the Royal Challengers Bangalore, on 24th February, at the M Chinnaswamy Stadium.
Jinisha Sharma, Director at Capri Sports, conveyed her enthusiasm for the new alliance, remarking, “Bringing Kay Beauty into the fold with the UP Warriorz signifies more than a partnership; it’s a fusion of shared values. Kay Beauty’s commitment to acceptance and boosting self-confidence mirrors our ethos at the UP Warriorz, where we celebrate diversity and encourage individuals to embrace their unique strengths. This synergy amplifies our mission to not only elevate women’s participation in sports but also to nurture an environment where every athlete feels empowered to be their best self. We are optimistic about the profound and lasting influence this collaboration will have, as we collectively navigate challenges and champion a new era for women in sports, grounded in inclusivity and resilience.”
Speaking of the association, Katrina Kaif, CO-Founder, Kay Beauty said “The UP Warriorz are a delightfully energetic side representing the very heartland of India. They have lots of ambition, drive, ability, and a whole host of champions, and we are elated to be joining hands with this dynamic team. At Kay Beauty, we believe it is important for us to help push the conversations around women empowerment, and sport at the highest level is one of the most impactful ways of doing so. We are cheering for the UP Warriorz and hope to be associated with them for a long time to come.”