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23 Dec 2024 13:58

People on the Move The Latest

Mimi Deb is appointed as COO – Madison Media Plus

Madison Media, a unit of Madison World, is delighted to announce the appointment of Mimi Deb as COO Madison Media Plus, heading Madison Media’s Delhi Branch. She will be reporting to Vikram Sakhuja, Group CEO of Madison Media & OOH.

With over 25 years of experience in the media and communications industry, Mimi Deb comes to her new role with a deep and diverse background. Her career spans significant roles at renowned organizations including GroupM, Publicis, Universal McCann, and Alchemist Group, where she most recently served as Managing Consultant. Mimi’s extensive background includes FMCG, Lifestyle & Luxury segments, as well as Digital-first businesses, having collaborated with high-profile clients such as Haleon, RSPL, Perfetti, OLX, Mother Dairy, GoDaddy, and Dabur. Additionally, she holds an Advanced Management Program degree from XLRI, Jamshedpur, and is a certified trainer

Vikram Sakhuja, Group CEO, Madison Media & OOH, said, “We are excited to welcome Mimi Deb to Madison Media, Delhi. Her rich industry experience and strategic insight will be instrumental as we continue to innovate and expand our services. We are confident that under her leadership, our Delhi operations will thrive and continue to deliver exceptional value to our clients.”

Mimi Deb, COO, Madison Media Plus, said, “I am honored to take on the role of Head of Madison Media, Delhi. I look forward to working closely with Vikram and the entire team to drive impactful media strategies and I am also keen on expanding our Delhi branch’s reach and capabilities to better serve our clients and foster growth in the region.”

Madison Media, India’s largest homegrown communication agency, is the World’s 4th Largest Independent Media Agency as per RECMA. Madison Media also tops RECMA’s qualitative ranking chart for the last 4 consecutive years with a Dominant Score. At the recent E4M Prime Time Awards 2024, the Agency won for the 5th consecutive year TV Media Agency of the Year. The Agency is also ranked the 2nd Most Powerful Media Agency by The Economic Times Brand Equity Ad Agency Reckoner in addition to winning over 470 awards since 2020.

Madison Media handles media planning and buying for blue chip clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, CEAT, Pidilite, Bajaj Electricals, McDonald’s, Lodha, Shaadi.com, and many others. Madison Media is part of Madison World, India’s largest homegrown communication agency established in 1988. Madison World through its 11 Units served last year, as many as 500 Advertisers.

 

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