Publicis has bagged the media mandate for Nilgai Foods. The account will be handled by the agency’s Mumbai office.
Founded in 2011 by entrepreneurs Arjun Gadkari & Abhay Jaiswal, Nilgai Foods is in the packaged food space with their brand of sauces called Pico and Cocofly fresh natural coconut water. Nilgai is reported to be one of the top 10 Indian startups to watch out for in 2016. Their brand campaign for Cocofly broke in April in New Delhi this year.
Arjun Gadkari, co-founder at Nilgai Foods, said, “We are excited to be working with Publicis Beehive. It is clear that the team thinks about media differently from other agencies, and focus first on finding the right consumer before formulating a plan to target them through effective campaigns. We believe that packaged coconut water in India will become the hot topic of this summer, and we are confident that our brand COCOFLY can be seen as the market leader in this nascent market with the help of Publicis Beehive’s contribution.”
Sanjit Shastri, CEO, Publicis Beehive said, “This is an exciting space to be in – as consumers are increasingly conscious of what they consume on a daily basis. We see Cocofly as a clear winner – given the sheer goodness of the product and the dynamism of the leadership team at Nilgai.”