Ogilvy & Mather India wins all three Agency of the Year titles at the 2016 AMEs – A historic first at the Asian Marketing Effectiveness Awards
Ogilvy & Mather India was the toast of the evening at the 2016 AME Awards held in Singapore today, winning the AGENCY OF THE YEAR title in all the three sections in which the AMEs are awarded – Effectiveness, Media Strategy and Digital Strategy. Never before has any one agency been awarded the top honours in all three award sections in the history of the AMEs.
Ogilvy prides itself on being a deeply integrated agency. The work and the wins are the culmination of a fantastic team effort between every discipline in Ogilvy India.
“I’m delighted with Ogilvy & Mather India’s historic performance at the 2016 AMEs. These results give me double delight as I have maintained right through my career that creativity is only great if it is effective. This is the principle on which Ogilvy & Mather works and will continue to work in the years ahead. It is also a remarkable achievement for the young talent at Ogilvy that made this happen. In this new age, it is also great to see our digital work live up to the creative spirit of Ogilvy.” Piyush Pandey, Executive Chairman & Creative Director – South Asia
“I’ve said it before and I’ll say it again – we are here to produce business results for our clients. The fantastic AME 2016 wins today are the result of an agency culture that we have carefully built over the last decade. A culture where creativity is everyone’s responsibility and effectiveness is everyone’s goal. It is particularly wonderful to see Ogilvy India recognised as the best in Asia for Advertising Effectiveness, Digital Strategy and Media Strategy at the highest, most respected forum in Asia – the AME Awards. This achievement belongs to our clients as much as it belongs to our people.” Kunal Jeswani, Chief Executive Officer
THE WINS:
GOLD
1. Effectiveness – Charities, Public Health & Safety & Public Awareness Messages: #EndAcidSale – Make Love, Not Scars
2. Digital Strategy – Charities, Public Health & Safety & Public Awareness Messages:
#EndAcidSale – Make Love, Not Scars
3. Digital Strategy – Lifestyle:
Ilha de Calma – Daman & Diu Tourism
SILVER
1. Effectiveness – Small Budget Marketing Campaign:
#EndAcidSale – Make Love, Not Scars
2. Effectiveness – Sustained Success:
The Joy Exchange – The Akanksha Foundation
3. Digital Strategy – Digitally Integrated Campaign:
Ilha de Calma – Daman & Diu Tourism
4. Digital Strategy – Social:
#EndAcidSale – Make Love, Not Scars
5. Digital Strategy – Video:
#EndAcidSale – Make Love, Not Scars
6. Media Strategy – Charities, Public Health & Safety & Public Awareness Messages:
#EndAcidSale – Make Love, Not Scars
BRONZE
1. Effectiveness – Charities, Public Health & Safety & Public Awareness Messages:
A For Anthem, The Akanksha Foundation
2. Media Strategy – Digital Media:
#EndAcidSale – Make Love, Not Scars
3. Media Strategy – Small Budget Media Campaign:
A for Anthem, Akanksha Foundation
4. Media Strategy – Social:
#EndAcidSale – Make Love, Not Scars
The AMES Conference and Awards was held today, May 31, 2016 at the Grand Hyatt Singapore. The AMES has earned its stripes over the years in the industry across Asia Pacific and is a significant platform for agencies and clients involved in effective brand strategy and strategic brand solutions. The annual awards are evaluated by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners.