Musical experience to be offered to Uber riders via Gaana
Gaana, India’s largest and most popular music broadcasting service and Uber, the smartphone app that’s transformed the way people move around in cities, have announced a partnership to enhance the rider’s Uber experience.
Uber riders will be able to listen to songs of their choice while riding the cab. The pilot project will begin in Mumbai, across Uber Brands – Uber Black, Uber Go, Uber WiFi, and Uber SUV. Riders will be offered 2 months Gaana+ subscription as part of this activation pilot.
Prashan Agarwal, COO, at Gaana said, “Music lovers want to experience uninterrupted music of their choice & with this partnership we aim to give the rider this experience on Gaana. In-car entertainment is an important segment in our audience and we have once again demonstrated Gaana’s brand message of music everywhere – jo bhi situation Bas bajna Chaiye Gaana with this partnership.”
Said Shailesh Sawlani, General Manager, Uber Mumbai, “At Uber we look at the rider’s experience from end-to-end, which begins with a push of a button and getting your ride and ends at rider’s destination. The time in between which is spent in the car, plays a crucial role in enhancing the rider’s Uber experience. We look at different ways to engage with riders to ensure they have a great holistic Uber experience.”
