Partners with youth oriented TV shows to increase the brand recall amongst the younger audience
Continuing with its focus to tap youth of the country, Vivo, the premium global smartphone brand has partnered with various youth oriented TV shows of different genres across channels. With more than 6 different channels and 7 different shows targeted towards youth, Vivo aims to increase its brand recall and consumer base amongst the youth of the country.
Youth oriented entertainment and reality shows across leading channels enjoys a mass viewership, thus making it an attractive platform to connect with consumers. Vivo has partnered with the leading channels for different prominent shows such as Indian Idol Season 7 on Sony, Yaroon Ki Baraat on Zee, Dil Hai Hindustani on Star Plus, Voice Adults on &TV Roadies X5 and Love School 2 on MTV.
Sharing his views on Vivo’s brand approach, Vivek Zhang, CMO, Vivo India said, “Vivo is a young brand and has a strategy that focusses on the youth of the country because we believe that youth are the trendsetters. Our associations with different channels and properties is to ensure that we continue tapping the new and existing customer base in India.”
