· Announces partnership with ORRA & AASHNI & CO
· Partnership aimed at enabling Indian brands leverage global demand
PayPal, the world’s leading open digital payments company has strengthened its presence in the jewelry & fashion categories having recently partnered with ORRA, India’s finest jewelry retail chain and AASHNI & CO, an online luxury fashion store. Other merchants in this category include Jaypore, Amrapali and Pothys.
Partnering with PayPal has enabled these brands to access the global opportunity and Indian consumers across the globe.
Megha Thareja Tyagi, Director, Large Merchants, India, PayPal said, “We are seeing increasing popularity of ethnic Indian designs in jewelry and fashion across the globe, especially during the festive season. We want to enable Indian merchants to not only sell within the global marketplace but also to do so with greater confidence. Our partnerships with a host of Indian brands will make them accessible to international consumers who choose PayPal as their trusted payment option. Our market leading risk management capabilities help mitigate risks involved in cross border trade, enabling merchants to scale beyond geographical boundaries. We are delighted to promote homegrown Indian brands and further the Government’s Make in India initiative with these partnerships.”
Based on statistics from the International Monetary Fund’s World Economic Outlook Database, Indian exports accounted for about 3.3% of total Indian economic output in 2015. Last year, precious stones, jewelry and textiles were among the top ten products exported from India. PayPal has been consistently working towards empowering the Indian MSMEs to promote their businesses globally and contribute for foreign exchange earnings.