● PM Modi’s Twitter followers increased manifold and crossed the 30 million mark, growing seven times since 2014
● Twitter Seva leveraged by more than 10 government partners for public service, recorded more than 1.2 million Tweets since inception
Twitter is the best place to know what’s happening around the world and to talk about it. There were over 1.1 million conversations on Twitter between 25th – 28th May, discussing the 3rd anniversary of Modi government. From politicians, athletes, entertainers to Indians from all walks of life, people flocked to Twitter to wish the PM and his Government on their successful three years with hashtags such as #3yearsofmodigovt and #modi3years. Prime Minister Modi reciprocated with his own message on the platform too.
The conversations peaked at 9.28pm on May 26th with more than 690 Tweets per minute. (Click on the interactive chart below to see how the conversation unfolded on Twitter.)
For the Government of India, Twitter has emerged as a critical platform for citizen engagement over the past three years. One of the world’s most Twitter-savvy leaders, PM Modi’s @narendramodi account currently has over 30.2 million followers, which is 7 times more since 2014. India’s technocrat Prime Minister with 25 of his Cabinet ministers and 29 Ministers of State actively leverage the platform to engage with citizens, update them on government policies, and connect with them through live conversations. For example, the platform recorded maximum conversations regarding the Union Budget with 7.2 lakh Tweets with the hashtag #Budget2017 between January 30 and February 2, 2017. PM Modi’s Tweet-powered campaigns such as #MannKiBaat, #SwachhBharat, #SelfieWithDaughter, #MyCleanIndia, and #TransformingIndia, are further examples of how he has used Twitter to reach and connect with Indian and global audiences.
One significant public engagement initiative from the government is through Twitter Seva. As an India-first innovation, Twitter Seva is currently being used for citizen engagement across 10 large government ministries and public service departments in the country, including: the Ministry of Commerce (@DIPPGOI), the Ministry of External Affairs (@MEAIndia), the Department of Telecommunications (@Dot_India), Department of Posts, MTNL, BSNL under the Ministry of Communication, Department of Administrative Reforms and Public Grievances, Ministry of Home Affairs, the UP Police (@Uppolice) as well as the Bengaluru Police (@BlrCityPolice). The Twitter Seva system has tracked more than 1,220,000 Tweets since it began and each Tweet stacks up as a metric of the Government’s intent to deliver effective and transparent service.
Mahima Kaul (@misskaul), Head of Public Policy, Twitter India said, “Twitter is the best place for people to see what’s happening around the world and the Indian government’s holistic use of the platform is a great example for citizen engagement. PM Modi’s Tweet about his three years of governing excellence sums it nicely — “कड़े फैसले, बड़े फैसले।”. It’s been phenomenal to see PM Modi and his senior cabinet members leverage Twitter to engage with the public in India. We look forward to collaborating with more ministries to engage with citizens, gather public feedback and provide real-time response across India.”