Gruppo Campari, a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, including Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier, has chosen a team drawn from WPP agencies (“Team Campari”) as global partner for marketing and communication services.
The agreement ensures Gruppo Campari has the choice, within the WPP group, of companies and agencies most in line with the development plans of each brand and product, for advertising, public relations, media investment, digital, data management, research, live communication and branding services, both internationally and locally.
“This agreement with WPP allows us to choose amongst a wide array of best-in-class options for our brand building purposes at global level,” stated Bob Kunze-Concewitz, Gruppo Campari CEO. “WPP’s strategy of offering the customer horizontal access to every marketing and communications discipline guarantees us very important strategic synergies.”
“We are delighted with this agreement that will see us stand alongside one of the most successful Italian companies in the world,” said Massimo Costa, Country Manager at WPP Italia. Team Campari will be based at offices in Milan, near Gruppo Campari’s headquarters, allowing each brand to access all of WPP’s marketing and communications services around the world.