From emoji to live stream, automotive fans around the world will be able to enjoy real-time highlights from Auto Expo on Twitter
With India positioned as the fourth largest auto market in the world, the country’s passion for cars is without question. Twitter is proud to announce today a collaboration with SIAM (Society of Indian Automobile Manufactures) for the Auto Expo 2018, taking place on Feb 7 – 14. As part of the collaboration, Twitter will be hosting a special #BlueRoom pop-up show onsite, live stream highlights from the Auto Expo, and make available a custom Auto Expo emoji for automotive fans to share what’s happening.
For the first time in Asia, Twitter is launching an emoji for an automotive show with the Auto Expo 2018. The emoji is available from now until Feb 28.
Twitter will be hosting a #BlueRoom pop-up show to report live on what’s happening at Auto Expo 2018. Automotive fans can watch out for #BlueRoom guests who will include artistes rock band @Parikarma and guitarist Dhruv (@mrdhruvv).
In addition, several automotive brands will be gearing up for Auto Expo to engage their audiences on Twitter too. Hero Moto Corp, Mahindra & Mahindra, Tata Motors and Maruti Suzuki will be live streaming their showcase at the Auto Expo on Twitter, extending the reach of their new launches to automotive fans around the world. Tata Motors (@TataMotors) will also feature live Q&A interaction with artistes rock band @Parikarma and guitarist Dhruv (@mrdhruvv), a live performance onsite and video highlights on Twitter. In addition, Kia (@KiaMotorsIn) will be launching their presence in India with a Direct Message (DM) automation feature on Twitter.
Elaborating on the new development, Taranjeet Singh, Country Director, Twitter India said: “Twitter is where people come to see what’s happening in India and the world. We’re excited to partner SIAM on the Auto Expo, to bring car enthusiasts in India and around the world with the opportunity to follow all the fast and furious car launch action in real-time.”
Commenting on the collaboration, Mr. Sugato Sen, Deputy Director General, SIAM, said: “It’s a moment of great pride for all of us, the organisers of Auto Expo – The Motor Show to collaborate with Twitter in creating a unique brand image for ‘Auto Expo’, Asia’s largest motor show. This edition of the Auto Expo will feature a branded custom Twitter emoji, which has been created for the first time for any motor show in Asia and will be available to all users across the globe using the Auto Expo hashtag in their Tweets. It not only gives a separate identity to the Auto Expo – The Motor Show but also highlights the enormity of the Auto Expo 2018 making it more grandiloquent and customer centric.”