Harley-Davidson celebrates H.O.G. (Harley Owners Group) camaraderie on February 14-15
Harley-Davidson is set to kick off India’s largest parade, the India H.O.G. Rally, in Goa from February 14-15, 2020. The most anticipated date on the H.O.G. calendar, more than 2000 members of the Harley community from all 31 H.O.G. chapters across the length and breadth of the nation will convene at the annual gathering. The event that will be spread out over two full days in the sunny state city of beaches will be held at a new destination this year, Grand Hyatt Goa.
The much-awaited ‘Custom Contest’ at the mega event will feature a stellar display of the country’s best Harley-Davidson custom motorcycles and the annual H.O.G. parade will be a visual treat for motorcycle enthusiasts in Goa on February 15. The coveted H.O.G. awards will be yet another important highlight for H.O.G. members.
On the occasion of the 8th edition of the India H.O.G. Rally, Sajeev Rajasekharan, Managing Director, Harley-Davidson® India, said, “When you purchase a Harley-Davidson motorcycle, you automatically adopt the Harley lifestyle. The Harley Owners Group perfectly embodies our brand promise of living life the Harley way. We are thrilled to be kicking off the 8th India H.O.G. Rally in Goa this year and would like to take this opportunity to thank Goa Tourism Board for their immense support.”
India H.O.G. Rally will host special performances, live music concerts, tailormade experiences, immersive brand engagements and of course, lots of riding! While the day will witness on-ground activities from brands including Jeep, Havells, Cred, MRF, American Crew and GoPro, live performances by artistes such as Bollywood Singer Neha Bhasin, Anand Bhaskar Collective, Goan band Raagas 2 Riches, DJ Nasha, DJ Suketu and globally acclaimed stunt rider Arunas Aras Gibieza among other performers will set the tone for the evening.
In a first-of-its-kind initiative, Harley-Davidson also reached out to brand lovers outside the H.O.G. community to provide them with a slice of the exciting Harley-Davidson lifestyle. The company launched a social media contest to select one winner to go for an all-expenses paid trip to the event. The contest witnessed high engagement across the brand’s social media handles.
Founded by Harley-Davidson Motor Company in 1983, the Harley Owners Group was established to offer motorcycling benefits and services to Harley-Davidson enthusiasts throughout the world and to develop a close relationship between the rider, dealership and the company. A perfect example of community engagement, the Harley Owners Group organizes five marquee rallies annually, including one national and four zonal rides. In India, the H.O.G. community comprises of a 7500-strong member group.
With its inception in 2009, Harley-Davidson became the first premium motorcycle brand to set base in the country. Over the last decade, the company has strongly sustained itself with a record sale of 25,000 motorcycles. Today, with 33 dealers, Harley-Davidson has the largest network in the Indian premium motorcycle category and rules the roost in the country’s 750+ cc market.
