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29 Nov 2024 01:15

Advertising & Marketing

Facebook launches Ray-Ban Stories smart glasses

We’re excited to launch Ray-Ban Stories: smart glasses that give you a new way to capture photos and video, share your adventures and listen to music or take phone calls — so you can stay present with friends, family and the world around you.

Built in partnership with Facebook and EssilorLuxottica, Ray-Ban Stories start at $299 USD and will be available for purchase in 20 style combinations online and in select retail stores in the US, as well as Australia, Canada, Ireland, Italy and the UK.

Ray-Ban Stories’ dual integrated 5MP cameras let you capture life’s moments as they happen from a unique first-person perspective. You can easily record the world as you see it, taking photos and up to 30-second videos using the capture button or hands-free with Facebook Assistant voice commands. A hard-wired capture LED lights up to let people nearby know when you’re taking a photo or video. Streamlined, open-ear speakers are built in, and Ray-Ban Stories’ three-microphone audio array delivers richer voice and sound transmission for calls and videos. Beamforming technology and a background noise suppression algorithm provide for an enhanced calling experience like you’d expect from dedicated headphones.

Ray-Ban Stories pairs with the new Facebook View app, so you can share your stories and memories seamlessly with friends and social media followers. The Facebook View app on iOS and Android makes it easy to import, edit and share content captured on the smart glasses to apps on your phone: Facebook, Instagram, WhatsApp, Messenger, Twitter, TikTok, Snapchat and more. You can also save content to your phone’s camera roll and edit and share from there. And new, exclusive post-capture enhancements built into Facebook View let you create unique content to put a special spin on your posts.

From the start, we designed Ray-Ban Stories with privacy in mind, adding numerous built-in features to provide control and peace of mind to both device owners and bystanders. More information on these features, as well as our new guidelines for responsible use, can be found on the Ray-Ban Stories privacy microsite.

Ray-Ban Stories are available in 20 variations, in classic Ray-Ban styles — Wayfarer, Wayfarer Large, Round and Meteor — and five colors with a range of lenses including clear, sun, transition and prescription, so you can choose the style that’s right for you.

Ray-Ban Stories smart glasses are the first product to come out of our multi-year partnership with EssilorLuxottica. Together, we’re committed to delivering innovative technology and fashion-forward style — while helping people better connect with friends and family.

 

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