YouGov’s Biggest Brand Movers identifies the ten brands in India that record the most statistically significant improvements in consumer perception each month in 2026.
Drawing on daily surveys from YouGov’s panel, the analysis evaluates more than 2000 brands tracked in YouGov BrandIndex to determine which brands saw the highest number of positive shifts between each month.
The ranking is based on 13 metrics spanning media and communication, brand health, and the purchase funnel – including measures such as Awareness, Consideration, Reputation, and Purchase Intent. These results reflect where brands have improved across multiple aspects of consumer perception, helping identify the top brand rankings in India over the period.
Top 10 Biggest Brand Movers of India (April vs March)
Urban Company
WhatsApp
TRESemmé Shampoos
Uber
YONO SBI
Pantene Shampoos
justdial.com
YouTube
Myntra
Apple
Urban Company leads India’s Biggest Brand Movers for April after recording improvements in Awareness, Ad Awareness, Buzz, Reputation, Satisfaction, Recommend, Quality, Consideration, and Current Customer.
WhatsApp comes second with gains across Awareness, Impression, Value, Satisfaction, Recommend, Quality, Purchase Intent, and Current Customer.
TRESemmé Shampoos ranks third, registering increases in Buzz, Value, Satisfaction, Quality, Consideration, and Purchase Intent.
Uber takes fourth with improvements in WOM Exposure, Impression, Reputation, Satisfaction, and Quality.
In fifth, YONO SBI sees gains in Value, Satisfaction, Recommend, and Quality.
The top ten is completed by Pantene Shampoos, justdial.com, YouTube, Myntra, and Apple, all of which registered statistically significant improvements across multiple measures of consumer perception.
