Vogue Eyewear emphasises that self-expression and style are ever evolving as we continue to discover oneself in the journey of life.
Kriti Sanon joins Vogue Eyewear as its new female Brand Ambassador, alongside talent powerhouse Shahid Kapoor, who continues his longstanding association with the brand. Strengthening its connection with a new generation that values individuality, confidence, and self-expression, the brand unveils its latest campaign, ‘Vogue Eyewear Journeys’ – fashionable, relatable, and thoughtful.
A National Award-winning actor with pan-India appeal, Kriti Sanon brings a contemporary perspective to Vogue Eyewear. Known for her inimitable personal style and strong connection with a young, fashion-conscious audience, she reflects the brand’s spirit of playfulness with authenticity.
Rooted in the idea that fashion isn’t static; instead, is an evolving journey that mirrors self-discovery, the campaign brings this philosophy to life through a visually engaging narrative, where the protagonists encounter different versions of themselves across moments in time and is emphasized poetically with apt voice over – “when you meet you, you find you”. The campaign also transitions seamlessly between these parallel selves, through windows that also allude to one’s perspective, capturing the fluid and deeply personal nature self-discovery and expression through style.
“Vogue Eyewear is on trend, versatile and resonates perfectly with my personal style. I’m excited to join them with their latest campaign that explores constant reinvention, as we explore new aspects of our own personality. The campaign beautifully captures this journey of self – discovery and how style play a key role in self -expression” says Kriti Sanon.
“What I’ve always appreciated about my journey with Vogue Eyewear is how naturally it aligns with my own sense of style… unforced, evolving, and personal. This campaign captures that spirit. Having Kriti join the brand adds a fresh dynamic; she has a strong, individual point of view that complements it beautifully,” says Shahid Kapoor.
Each frame in the campaign positions eyewear as an integral accessory, seamlessly complementing the transitions of various selves and reinforcing its role in everyday fashion.
Conceptualised by Network Advertising, the campaign is directed by Emmy Nominated – Suraj Wanvari and captured by ace photographer- Prasad Naik. It has been launched through an integrated rollout across digital, social media, print, and OOH platforms, reaching audiences nationwide.