Leo Burnett India has strengthened its creative team with the appointment of Shiva Kumar as Executive Creative Director. Shiva will be based out of Delhi office and will work closely with RajDeepak Das.
Shiva has joined Leo Burnett from Cheil India where he was the creative director for four years.
Commenting on his appointment, RajDeepak Das, Chief Creative Officer, Leo Burnett, said, “Shiva will take forward and sustain Leo Burnett’s way of producing disruptive and effective work for brands – based on our HumanKind Philosophy. A firm believer in the power of integration and innovation, Shiva will play a vital role in bringing human insights and technology together to create magic for brands.”
Commenting on his joining, Shiva Kumar, said, “When I met Raj, I was smitten by his vision of a young heart and the energetic team he leads that is ever-hungry to do great work. Raj is an immensely talented leader and has his eyes firmly set on future. I certainly didn’t want to miss the bus. My attempt at Leo Burnett will be to look at advertising from the perspective of a multi-screen platform and provide an integrated experience that makes our brands play a better role in the consumer’s life. Leo Burnett has already put a successful integrated infrastructure, which will help me consolidate a creative team that is future-ready.”
Shiva has more than 14 years of experience in advertising. Apart from Cheil India, he has worked with Saatchi & Saatchi, Dentsu Marcom, Everest Brand Solutions, Publicis India and Mudra. Some of the key brands he has worked on include Mitsubishi, Yamaha, Honda, Apollo Tyres, ABN AMRO Bank, Aviva Life Insurance, Electrolux, Nestle, Canon, Sony Ericsson, MTS, Samsung Mobiles and Samsung Consumer Electronics, Delhi Daredevils and Halonix.