As part of the association, Amazon.in introduces a new Shoppers’ Choice Award
The Retail Jeweller India Magazine today announced Amazon India as their associate partner for the 11th edition of the Retail Jeweller India Awards (RJIA), 2015.
The 11th Annual Gemfields and Nazraana Retail Jeweller India Awards 2015 is India’s most prestigious and credible jewellery awards for the retail jewellery industry. With an eminent jury panel comprising of the who’s who from the jewelry, corporate, fashion, art, and entertainment industry, The Retail Jeweller India Awards 2015 is well established as the benchmark for industry excellence. The Jury Panel included Neha Dhupia (Actress), Michelle Poonawalla (Director, Poonawalla Group of Engineering Companies), Rouble Nagi (Artist Muralist), Ananya Banerjee (Artist), Vaishali Banerjee (Managing Director, Platinum Guild India), Shazia Khan (Vice President & Strategic Planning Director, JWT), Radha Kapoor (Founder & Executive Director, Indian School of Design and Innovation (ISDI) and Ashit Kukian (President & COO, Radio City 91.1 FM).
This year the awards received 1,165 entries across 12 jewellery categories including four Vivah and eight Non-Vivah jewellery categories. The winners of the jewellery categories at the Retail Jeweller India Awards are chosen through a rigorous and meticulous two-tier selection process – online judging followed by a physical judging round where the designs are displayed for the jury to evaluate. The entire selection process is supervised by the official process validator IMRB to bring in perfection of the highest level.
The prestigious awards witness participation from some of the most coveted jewellery houses across the country like Mirari, Hazoorilal & Sons, Anmol Jewellers, Kalyan Jewellers, Tanishq, Joyalukkas, Notandas & Sons Jewellers & many others who get together to showcase world class precious jewellery designs. In line with the growing consumer trend online in precious jewellery, the RJI has taken a giant leap towards bringing an online leader to work in tandem with the industry to promote fine jewelry to and serve a wider base of consumers through convenient online shopping.
Commenting on the association, Soma Bhatta, Editor & Director, The Retail Jeweller India Magazine said, “Retail Jeweller India Awards has always remained at the forefront of pushing new concepts in the realm of design, retail and marketing. At this juncture, when more consumers demand a superior multichannel shopping experience, our association with Amazon signifies the new landscape in which businesses need to operate. We are glad to join hands with Amazon.in, India’s largest online store, considering the growing purchase of precious jewellery online”, said Ms. Soma Bhatta, Editor & Director, The Retail Jeweller India Magazine.
Speaking on the occasion, Vikram Raizada, Director, Category Management, Amazon India said, “We are delighted to be associated with RJIA. There’s definitely a significant potential that the Indian market offers in online business of fine jewellery and we have seen an increasing uptick in the segment since the launch of the category on Amazon.in. By associating with the most premium and prestigious platform of the Indian Jewellery Industry, we aim at bringing most progressive jewelers under one roof to meet the different tastes and styles of all our customers. We look forward to partnering with jewelers, designers and jewellery brands to leverage the power of technology and provide unique experiences to customers across the country and the globe in the digital economy”.
Amazon.in is also launching a special award category – Shoppers’ Choice Award on Amazon India’s website for consumers to vote for their favorite jewellery. The voting will be open from July 22 – July 31, 2015 for the RJI shortlisted Gemstone jewellery pieces on Amazon.in’s exclusive “Shoppers’ Choice Award” page. The 3 lucky winners, who participated in the voting process, will be awarded with Amazon vouchers worth INR 5000 each to enjoy a convenient and reliable shopping experience on Amazon.in.
“Each year, Retail Jeweller India Awards celebrates the highest achievers in India’s dynamic jewellery industry with one single yardstick. We being the frontrunners in the jewellery industry and Amazon.in being the leaders in their space, prove the association to be a perfect fit. This year, Amazon.in will showcase Coloured Stone Jewellery considering the rising demand of colour infused fashion amongst the Indian audience. We wish this association continues for years to come to ensure together we display a palette of creative designs to the discerning online consumers”, said Mr. Samit Bhatta, Associate Publisher, The Retail Jeweller India Magazine.
The 11th edition of the Retail Jeweller India Awards (RJIA) will be held on 8th August, 2015 at Grand Hyatt, Santacruz, Mumbai.