Lonely Planet and Spiral Content have agreed to make Lonely Planet India’s content available on content marketplace Scatter. Brands, marketers and social agencies subscribing to Scatter for their social content needs will now be able to access expert travel content from Lonely Planet.
Sesh Seshadri, Director and General Manager, Lonely Planet India, said, “We believe our partnership with Scatter will add value to marketers who are on the lookout for travel-related content. With over 40 years of experience, Lonely Planet is well placed to offer content on social platforms. I welcome the coming together of Lonely Planet, a successful content creator, and the emergence of new technologies like Scatter.”.
Mahip Singh, COO, Spiral Content Solutions, spoke about this latest partnership, saying, “We are delighted that Lonely Planet India has decided to be a part of Scatter. We are sure this association will allow marketers to rub shoulders with the best travel content from Lonely Planet India. The Lonely Planet team has been very supportive of our content marketplace and we are tremendously proud of this association.
“Partnerships with premium publishers like Lonely Planet and others have greatly helped Scatter strengthen its offering to enable brands to engage more meaningfully with their customers. Scatter also has plans to launch this platform globally and hence address a much larger market.”
Spiral Content Solutions is a new start-up straddling the world of content and brands. We create opportunities for publishers and marketers to come together to service the needs of brands seeking to engage better with their customers.
Our first product, launched in January 2015 is Scatter. In its first six months of operation, Scatter has partnered with over 10 brands in a variety of categories and industries and is curating content and stimulating brand engagement for names like Gionee, Samsung, Club Mahindra, GSK, Bharti Axa General Insurance, eBay and many more.
Scatter is a platform that brings with it a fresh stream of world class content and makes it easy for brands to use that content on their own community assets. Scatter works closely with leading publishers, bloggers and other content generators to bring fresh and relevant content to brands. We continuously work towards making a vast amount of interesting content available to a wider marketing community. This in turn helps brands connect better with their customers and ‘engage unfoolishly ’with them.