The AME Awards® competition is now accepting entries. Since 1994, the AME Awards has honored campaigns world-wide that successfully demonstrate groundbreaking solutions to challenging marketing problems.
The International AME Awards responsiveness to global creative technological advancements prompted Alisun Armstrong, executive director, AME Awards to add Technology to the Products & Services category group to showcase digital advertising and marketing applications utilized within the advertising industry to drive consumer engagement.
“For over 22 years, the AME Awards has rigorously monitored the advertising industry and rewarded creative inspiring work that utilizes effective solutions to achieve measurable results for brands,” said Ms. Armstrong.
This new addition to the AME category roster complements categories unveiled last year including Augmented Reality, Technology, and Social TV. 2015’s AME Awards saw a robust number of entries gain recognition in those categories for work that utilized the convergence of creativity and technology to recruit partners, reposition brands, and increase brand identity.
“As brands and consumer engagement continue to embrace technological and social trends, the AME Awards is eager to honor the evolution of brand recognition by including categories that stimulate content activation across multiple platforms and industry trends,” said Ms. Armstrong.
The AME Awards® Grand Jury is responsible for awarding Gold, Silver, and Bronze to the highest scoring entries through two rounds of regional judging to ensure scoring accounts for cultural and economic relevance. This round also selects the AME Green Award winner—the highest scoring, Gold-winning entry for a company whose emphasis is on resource conservation and negative environmental impact. Gold-winning work from all regions is judged by the full international Grand Jury to determine a Platinum Award for each of the five regions (North America, Latin America, Europe, Middle East & Africa and Asia Pacific) and the International Grand AME Award.
The 2016 AME Grand Jury of interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creatives will evaluate entries based on four specific criteria, each weighted by importance: Challenge/Strategy/Objectives – 20%; Creativity – 25%; Execution – 25%; and Results/Effectiveness – 30%.
In 2015, the AME Grand Jury presented the AME Grand Award to Jung von Matt AG Germany and the AME Regional Platinum Award/Europe for their campaign “Trojan Mailing” for client DHL. Spark44 USA earned the 2015 AME Regional Platinum Award/North America for “British Villains” for Jaguar and Leo Burnett Manila earned both the AME Regional Platinum Award/Asia-Pacific and the 2015 Green Award for “Aid Couture.”
The deadline to enter the 2016 AME Awards is October 31, 2015. Entries completed by September 1st will save 15% with the code PRA2016. Entry details and competition rules and regulations can be found on the AME website, www.ameawards.com.