Uber, the technology company that has transformed urban mobility for millions announces an association with Estee Lauder Companies to raise awareness for Breast Cancer and stressed the importance of early detection, through a series of innovative sensitization programmes.
As a part of the Breast Cancer Awareness month this October, Uber and Estee Lauder Companies will contribute ₹10 each for every Uber ride taken across India with a goal to raise ₹1 million through it promo code UBERBCAINDIA, that will support Tata Memorial Hospital – Women’s Cancer Initiative for breast cancer treatment and awareness in India.
Amit Jain, President, Uber India, said, “We’re proud of our association with The Estee Lauder Companies for the 2015 BCA Campaign, one of the most popular and successful Breast Cancer Awareness campaigns across the world. Partnering with 2015 BCA campaign, we at Uber hope to build more awareness in India towards the world’s most common cancer among women. Through #BCAStrength and #UberBCAIndia we hope to mobilise our riders across India and donate as much as we can towards making life saving breast cancer treatments available for those who need it.”
As part of this initiative this month, Mumbai’s iconic Bandra-Worli Sea Link will also be illuminated in pink from 9th – 16th Oct, to stress the importance of early detection.
According to the World Health Organization (WHO), Breast Cancer is the most common cancer among women worldwide, and is increasing particularly in developing countries where a majority of cases are diagonosed in the late stages. It is acknowledged that early detection of breast cancer, while at a localized stage, increases a woman’s five-year survival rate to 98%. Through initiatives spread throughout the Breast Cancer Awareness month of October, Uber strives to stress on the importance of taking steps towards early detection of the disease.