Author: Editor

Advertising & Marketing

July 27, 2015 by Editor | Leave a Comment

While filling an unmet consumer need is an obvious goal when launching a new product innovation, developing the right product...

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Advertising & Marketing

July 27, 2015 by Editor | Leave a Comment

Money may make the world go around but when it comes to engaging hearts and minds a simple ‘thank you’...

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Advertising & Marketing

July 27, 2015 by Editor | Leave a Comment

L&K Saatchi & Saatchi today announced the appointment of Vivek Rao as Chief Creative Officer – North. Vivek comes with...

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Meet the Leader

July 13, 2015 by Editor | Leave a Comment

“The Midas Awards continues to be the only competition that honors advertising and marketing created for financial institutions on a...

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Advertising & Marketing

July 10, 2015 by Editor | Leave a Comment

For most marketers, there are two types of shoppers: Those who have bought a brand’s product before (buyers) and those...

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Meet the Leader

July 7, 2015 by Editor | Leave a Comment

“With over 35 percent of our population below the age of 20, it’s the age of the millennials. It is...

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