There was a time when Shubhankar Mishra was well on his way to becoming an engineer. That was the plan, drawn by well-meaning parents and quietly accepted by a younger version of himself. But life had its own plans. One film (3 Idiots), one moment of self-reflection and a quiet decision later, he veered off the well-paved road and walked straight into the frontlines and fault lines of journalism. That choice – unconventional, uncertain, and deeply personal, has brought him here – one of India’s most watched and followed digital voices, with a massive following of 30 million across platforms.
In July 2025, Shubhankar Mishra will step into prime time on NDTV India not just as a celebrated digital face, but as a voice shaped by the experiences of the hinterland, committed to conversations that cut through clutter and driven by purpose. His arrival at NDTV marks a defining shift in Hindi journalism – a moment that promises to reshape how news is watched, shared, and believed in. This is not television as usual. It’s a recalibration.
Shubhankar has been where the headlines haven’t gone. From flood-hit hamlets in Assam during COVID to forgotten corners of the Hindi heartland, he has been on the ground, long before the headlines caught up. He has covered what didn’t trend until he made it impossible to ignore.
And when he left mainstream television at his peak, it wasn’t to chase visibility. It was to return to the field, unfiltered. Through Instagram, YouTube, Twitter, and Facebook, with over 30 million followers across platforms, he built something more than a digital presence. He built a trust network, one story at a time.
Why NDTV India?
“I am not here to be comfortable. I am here to ask what needs to be asked. And I believe NDTV is one of the few places left where you are encouraged to do just that” says Shubhankar.
His prime-time show on NDTV India will keep the viewer at the centre, challenge the status quo, and speak for voices that often remain unheard in the national conversation. The intent is simple but powerful – connect Bharat to itself. It’s the next chapter and perhaps the next major inflection point in Hindi journalism.
“Shubhankar represents the kind of journalism this moment demands – fearless, field-first, and deeply connected to the idea of India. His massive digital following is not just about numbers – it’s about trust. At NDTV, we are proud to back voices that push the needle and redefine the narrative” says Rahul Kanwal, CEO and Editor-in-Chief of NDTV.
With Shubhankar’s arrival, NDTV India continues to shape a new editorial era, led by fearless young voices who bring sharp insight, credibility, and a deep connection with audiences. This is part of a broader transformation where journalism is becoming more immersive, inclusive, and rooted in the everyday realities of India.
A series of strategic editorial interventions is already underway across field reportage, digital-first formats, and platform convergence – all designed to inform, inspire, and empower audiences across India. A new NDTV for a New India. Watch this space.