STAAH’s latest report identifies the ten most influential booking channels shaping India’s hotel performance throughout 2025.
STAAH, a global leader in distribution technology for the hospitality sector, has announced the Top 10 Hotel Booking Channels in India for 2025, highlighting the platforms that delivered the highest booking volumes to accommodation providers across the country.
The insights are drawn from STAAH’s extensive network of partner properties and the booking data processed between January and December 2025. This year’s list reflects a continued rise in domestic travel demand, the influence of value-driven consumers, and the growing popularity of direct booking tools.
GoMMT continues to dominate India’s online travel market, maintaining its position as the leading platform. Its dominance is driven by its wide inventory, competitive pricing, and strong appeal to both business and leisure travellers.
Agoda’s mobile-first strategy, increased marketing investment and attractive loyalty incentives have helped it secure the number two position this year. Booking.com retained its number three spot while Cleartrip’s affordability combined with a robust airline offering has seen more travellers choosing this platform, clawing up two positions on the STAAH top 10 list.
Direct bookings via STAAH SwiftBook came in at number five as hoteliers continue to prioritise this commission saving channel that gives accommodation providers far greater brand control.
New entrants to the top 10 list, Travelguru, EaseMyTrip and HyperGuest reflect the robust expansion of India’s travel and tourism sector.
“2025 has seen a significant surge in travel, both domestic and international, with Indian travellers increasingly turning to digital platforms for every stage of their booking journey,” says Shoaib Ali, National Sales Head, STAAH India Ltd. “OTAs continue to play a critical role in driving visibility and high-intent demand for hotels across India. At the same time, properties are investing more in strengthening their direct channels to build loyalty and optimise revenue. The most successful hotels today are those striking the right balance – leveraging OTAs for reach, while ensuring their direct booking experience is seamless, intuitive, and compelling.”
According to recent industry analysis, India remains one of the world’s most resilient and fast-expanding travel markets, buoyed by increasing discretionary spending, improved air and road connectivity and a growing appetite for premium and personalised travel experiences. Domestic tourism is expected to remain a dominant force, while international interest in India as a destination continues to strengthen.
