MEC Access,the branded entertainment division of MEC, in partnership with Brand New Media a production and content marketing agency, was awarded gold in the Best Digital Fiction and Non-Fiction Programme/Series category at the Asian Television Awards, held in Singapore last week. The awards, the Asian TV industry’s most important, recognise excellence in programming, production and performance.
The gold is a massive accolade for MEC Access at an award show normally dominated by entertainment giants like MediaCorp, HBO, FOX, BBC and Disney.
Mike Jackson, Managing Director, MEC Access in APAC, commented on the win, “Stretch or Splurge is a great example of short-form digital content that has both involved and excited consumers. It’s intensely gratifying that with Brand New Media, we’ve been recognised by the TV industry. To secure our clients continued growth in today’s media landscape, we must move away from traditional thinking, like the standard 30-second TV-spot, and instead be nimble and innovative to engage consumers with truly relevant and creative content.”
Joanne de Rozario, Head of Content and Production, Brand New Media, said, “It is an honour to be recognised for our efforts in co-creating Stretch or Splurge for Scoot among so many esteemed television networks. In a world of rapid change in both media content and technology, we continuously strive to bring innovation to digital branded content. It’s been wonderful working with the team at MEC Access, as they share our vision in bringing these ideas to life.”
The award was given for Stretch or Splurge, a bespoke travel series created for Scoot. In the series two regional celebrities, Dominic Lau and Paula Malai Ali, were given a number of surprising challenges that helped them to uncover authentic Sydney experiences. Complemented with deals and social activations, the campaign worked to inspire Singaporeans to explore Sydney.
