To connect advertisers with influencers and content creators
The end-to-end marketplace connects all registered users via a single, user-friendly platform
In the ever-growing digital world, engaging with influencers and content makers has never been more appealing. Advertisers like to engage with buzzing online personalities to create strong brand awareness and connect with consumers via unique and authentic content.
However, the influencer marketing industry has its own challenges like discovery, authenticity, effectiveness and metrics that help to establish a successful campaign. Thus, addressing these challenges, India’s first self-serve online marketplace, VUROLL has been launched to connect advertisers with influencers and content creators via a user-friendly platform.
VUROLL meets these challenges by offering a single platform that unifies all influencer marketing functions and capabilities while offering smart live analytics and social value tools. It has more than 5000+ registered influencers including India’s top & upcoming influencers and creators across categories like education, fashion, food, home decor, health, lifestyle, music, sport, travel and technology to name a few.
VUROLL caters to influencers and content creators across various social media platforms including Blogs, Facebook, Instagram, Twitter and YouTube. The platform’s innovative algorithm offers brands the ability to target the digital influencers relevant to their specific needs and create data points to develop scalable influencer marketing campaigns. Also, advertisers can identify, track, measure campaign metrics and can access the insights in real time to efficiently manage the campaign and achieve their ROI targets.
Speaking about the impact of VURoll and its market potential, Mr. Manish Bhatnagar, COO and Cofounder of VURoll.com said, “Today, online advertising is a 200 billion USD industry worldwide and influencer marketing occupies over 2 billion USD in revenues. When cost and effectiveness of traditional advertising are in question, VUROLL comes as a safe bet for brands as well as the influencers. It offers authentic user engagement and delivers better results while identifying relevant influencers for advertisers or brands. The advantage for the advertisers is that they can see influencers’ audience and further segregate them basis on their age, location, and gender.”