Aims to make business and financial news more accessible to a much larger segment of the Indian audience with the new shows
In a move which expands the ambit of its world-class news reporting, India’s premier business and financial news company Bloomberg|Quint has announced the launch of two new properties, BQ Learning and BQ Portfolio. The new shows from Bloomberg|Quint will have a larger universal appeal compared to its business news properties and are aimed at a wider audience across India.
BQ Learning is a weekly tutorial will make Indians more familiar with the various terms and concepts used in the business and finance domain, be it for markets, insurance, portfolio building, or taxation. BQ Portfolio, on the other hand, is a daily 10-minute capsule aimed at helping Indians to invest wisely and build strong portfolios. Featuring leading market experts, the show will air five times a week to provide astute advice about everything from mutual funds and stocks to insurance, deposits, and property etc.
Speaking at the launch of the new properties, Anil Uniyal, CEO, Bloomberg|Quint, said, “The rise of the Indian professional segment has brought to the fore a consumer section which is looking for avenues to maximize the value that their capital can generate. The launch of our newest properties is aimed at empowering this growing consumer base with the information, understanding, and guidance they need to make accurate, relevant, and timely investment decisions. We are confident that these new offerings will make business and finance more accessible to a larger section of the Indian population, helping them safely achieve their short, medium, and long-term financial goals.”
As the country’s first digital business news streaming service, Bloomberg|Quint has raised the bar for business and financial news in India through world-class reporting and innovative news content delivery. It has provided today’s digital-first professionals with the latest insights and developments from the global business landscape through multiple channels such as Twitter, Facebook, Yahoo, WhatsApp, and YouTube.
Its in-depth business news coverage has led to Bloomberg|Quint being rated as the most viewed business news brand on Facebook amongst new-age publishers. It also recently won the Gold award for the “Best Use of Social Media for Content Distribution” for its WhatsApp subscription service and the Bronze award in the Content Marketing category for its Women’s Day campaign at Foxglove Awards 2018.
