Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, today announced that PTC Network, the leading Punjabi TV content provider has added four new channels in the U.S. region using Amagi CLOUDPORT cloud playout platform.
In addition to its existing bouquet- PTC Punjabi, PTC News and PTC CHAK DE, the network launched PTC Punjabi Gold, PTC MUSIC, PTC DHOL TV, and PTC Simran – a 24×7 Sikhism channel in a short span of two weeks.
“That’s an incredible seven Punjabi channels for viewers in the U.S., making us one of the largest providers of Punjabi TV content in the region,” said Rabindra Narayan, Managing Director and President, PTC Network. Last year, the network had transitioned its entire operations to Amagi cloud platform, moving away from traditional, capital-intensive, hardware-based playout infrastructure. “The pay-as-you-go model from Amagi coupled with its scalable cloud playout solution has given us the much needed flexibility to expand our operations with very short lead time. By collaborating with Amagi, we are now better positioned to cater to audience needs than ever before”, added Rabindra Narayan.
Using Amagi CLOUDPORT, PTC Network is able to spin up new channels on the AWS cloud, complete with advanced dynamic graphics, scheduling, playout and monitoring, and deliver the channels to platforms in the U.S., such as Dish TV and Sling for further distribution. The entire workflow can be managed from any remote location using a simple web-based UI.
“The shift to cloud has become inevitable. We are delighted to strengthen our partnership with PTC Network – a forward-thinking global broadcaster, enabling them to build higher growth momentum in the U.S. market,” said Deepakjit Singh, CEO, Amagi. “Rabindra and his team are utilizing the full power of cloud technologies to attract new audiences, expand into lucrative markets, and generate additional revenue streams. Amagi is responding with equal passion and commitment to make such a transition a stellar one”.
Amagi has deployments in 40+ countries and delivers more than 160 feeds to audiences worldwide. In addition to PTC Network, Amagi clients include industry heavyweights such as Zee TV, B4U, Discovery Communications’ DSPORT, Viacom18, Turner Broadcasting, Viceland and more. The company offers pre-stitched cloud playout and content delivery options with respect to Dish TV and other platforms in the U.S., helping international TV networks expand their footprint in the region.