Santoor, India’s leading soap brand, roped in Bollywood heartthrob Varun Dhawan for its new multi-media campaign.
This is the first time the Bollywood actor is associated with Santoor.
Mr. Anil Chugh, President – Consumer Care Business, Wipro Consumer Care and Lighting, said, “Through Santoor advertising we tell a new story about ‘Mistaken Age’ in 30 seconds. Focus of our communication is on the Santoor protagonist and key message of Younger Looking Skin. Celebrities helps us to deliver this message sharply in the film, apart from helping to break the clutter and gain high brand recall. Over the years we have carefully chosen celebrities for Santoor. Keeping the essence of Santoor in mind, stars Varun Dhawan, Mahesh Babu and Karthi were the perfect fit to tell our new story of the Santoor Woman.”
Santoor’s new communication includes a TV commercial that presents the brand’s signature campaign of mistaken identity and the core proposition of Younger Looking Skin in a new light.
Capturing India’s passion for cricket, the commercial is filmed in a stadium with the backdrop of a cricket match where Varun Dhawan is in the stands enjoying the match. Suddenly a sixer wings his way and while Varun attempts to catch the ball, it is caught by the protagonist. Looking at the protagonist he feels she can be a new female lead for his next film. While the protagonist is rejoicing, a little girl runs up to the reveler shouting ‘Mummy’, which leaves Varun and everyone around surprised.
While talking about his association with the brand, Varun Dhawan said, “Santoor is a brand that has been in India for over 35 years and the first to bring in Turmeric and Sandalwood. It is an honor for me to be associated with Santoor.”