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26 Nov 2024 15:00

Experiential Marketing

Approach Entertainment Named Exclusive PR & Celebrity Partner for Inkspell Elevate 2024 Awards

The anticipation for the Inkspell Elevate 2024 Awards has reached new heights with the announcement of Approach Entertainment as the exclusive PR & Celebrity Partner. This prestigious event, organized by Inkspell Media, comprises the M Cube – Masters of Modern Marketing Awards & Conference, the Unlocked Business Excellence Awards, and the Videa – The Video Media Awards & Summit. The event is set to take place on July 19th, 2024, at The Auditorium, DLF Cyber Park, Gurugram.

Inkspell Elevate 2024 is designed to celebrate and honor the best in marketing, business excellence, and video media. Approach Entertainment, a prominent name in the field of entertainment and media communication, will play a pivotal role in enhancing the visibility of these esteemed events and bringing celebrity glitz and glamour to the grand celebration.

The M Cube – Masters of Modern Marketing Awards & Conference will spotlight the vanguard of digital media and marketing, celebrating the spirit of innovation and excellence that shapes the industry. Under the banner “Innovate to Inspire,” this event will delve into the dynamic fusion of creativity and technology, unveiling the future of digital engagement.

The Unlocked Business Excellence Awards aim to celebrate outstanding professionals and enterprises who have pushed boundaries and achieved remarkable success in a dynamic and ever-evolving landscape. This event will recognize those who have transformed challenges into strategic advantages by launching exemplary campaigns, programs, products, services, and solutions that have demonstrably impacted their industries in 2024 and beyond.

Videa – The Video Media Awards & Summit is a unique initiative by Inkspell Media to recognize and acknowledge the champions of the video content and media industry, bringing them to the center stage at a national forum with global exposure. This event aims to gather veterans and experts from the industry to discuss leading trends and opportunities, address key concerns, and draw a roadmap for the growth of video media.

Sonu Tyagi, Founder of Approach Entertainment, expressed excitement about the partnership, stating, “We are thrilled to partner with Inkspell Media for the Inkspell Elevate 2024 Awards. Our commitment is to not only elevate the recognition of these outstanding events but also infuse the glitz and glamour of the entertainment industry to celebrate excellence in marketing, business, and video media.”

The partnership between Inkspell Media and Approach Entertainment will ensure that the achievements of content creators, marketers, and business leaders receive the prominence they deserve. Approach Entertainment’s experience in managing the PR and celebrity aspects of events of this magnitude will undoubtedly elevate the success and prestige of the Inkspell Elevate 2024 Awards.

The event will take place on July 19th, 2024, at The Auditorium, Tower A, DLF Cyber Park, Udyog Vihar Phase II, Gurugram, Haryana. The conference will run from 11 AM to 4:30 PM.

Some of the esteemed speakers include Ankoor Dasguupta, CMO at Shisham Digital; Nidhi S Mittal, Group CEO at Blue Vector; Pooja Baid, CMO at Versuni India Home Solutions (formerly Philips Domestic Appliances); Praveen Rao, Director Marketing at SAP; Archana Aggarwal, Media Consultant & Ex VP Media at Airtel; Shweta Srivastava, Head Digital Marketing at Dr. Reddy’s Laboratories; and Prady Kumaar, CEO & Managing Partner at NP Digital India.

Approach Entertainment Group stands as a distinguished hub for Celebrity Management, Film Productions, Advertising & Corporate Film Solutions, Film Marketing, and Events & Entertainment Marketing. Complementing these services, Approach Communications operates as a prominent PR & Integrated Communications agency, catering to sectors such as Corporate, Healthcare, Entertainment, Finance, Education, and Social domains. The group’s excellence has been recognized with prestigious accolades, including The Biz India 2010 Award from the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, the PR Agency of the Year Award, and the Yuva Ratn Award.

At the helm of Approach Entertainment Group is award-winning writer, director, and producer Sonu Tyagi, whose extensive experience includes collaborations with top advertising agencies and media houses across India. Under his leadership, the group maintains a robust presence in key cities including Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Ahmedabad.

The group’s specialized Bollywood Newswire & Content Dissemination unit, known as Approach Bollywood, further enhances its influence and reach within the industry. In addition to its commercial ventures, Approach Entertainment Group is dedicated to spiritual and social causes through its non-profit organization, Go Spiritual India.

Go Spiritual India is a charitable spiritual organization committed to philanthropy, spiritual awareness, mental health, wellness, organic practices, spiritual tourism, events, media, and various social causes. The organization recently launched a news magazine titled Go Spiritual India and is preparing to debut the Go Spiritual India Web TV & OTT platform in the near future, expanding its mission to promote holistic well-being and spiritual growth.

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