Five gold, seven silver and eight bronze awarded across four markets for ten categories
Local and global brands honoured including Ikea, Lays, Spotify, Uber and Vaseline with leading agencies from across APAC represented
The Gold, Silver and Bronze winners are announced for the WARC Awards 2025 – Asia Pacific. Now in their fifth year, the awards, in association with LIONS, honour marketing and strategic effectiveness.
Five gold, seven silver and eight bronze accolades have been awarded for Asia-Pacific. Campaigns for both global and local brands, and for a diverse range of product categories including consumer packaged goods (CPG), telco, and transportation are represented showcasing how marketers are driving growth across different sectors.
Australia has won the most awards (8), followed by India (7), Singapore (3), and New Zealand (2).
The APAC jury, made up of top industry experts from across the region, followed a rigorous judging process using the Creative Effectiveness and the B2B Effectiveness Ladders, unique tools providing a consistent approach and global language to benchmark effectiveness.
Commenting on the winners, Matt Che, Jury Chair, WARC Awards Asia-Pacific & Chief Marketing Officer, Budweiser, APAC, said: “This year’s winners aren’t just clever – they’re cultural brewers crafting impact. Sharp insights, fermented with hyper-local creative solutions, brewed into masterpieces rooted in tradition yet tackling today’s problems. The jury was not just inspired – Asia’s rewriting the playbook, and we were all taking notes!”
The Gold, Silver and Bronze winners are:
Brand Purpose category:
Silver
Vaseline transition body lotion · Vaseline · Ogilvy, Singapore · Singapore
Business-to-Business category
Silver
Re-engineering agriculture to make farms a level playing field · Lay’s · Leo, Mumbai · India
Channel Pioneer category
Gold
Fitchix · Honest Eggs Co · Melbourne / VML, Sydney · Australia
Bronze
Flipkart hijack · Flipkart · Leo, Mumbai · India
Cultural Impact category
Silver
Good Tings – How 2degrees expanded its fight to make New Zealand a fairer place to live · 2degrees · TBWA\New Zealand, Auckland · New Zealand
Period science for moms · P&G Whisper · Leo, Mumbai · India
Customer Experience category
Silver
My Birthday Song · Mondelez India · Ogilvy, Mumbai · India
Bronze
Virtual Pro · Rip Curl · VML, Sydney · Australia
Instant Impact category
Gold
How XXXX turned “The Pride of Queensland” to gold · XXXX · Thinkerbell, Sydney · Australia
Bronze
How uniting generations saw Australian Lamb enjoy results for the ages · Meat and Livestock Australia · The Monkeys | Accenture Song, Sydney · Australia
Never eat dirt again · Uber · Special, Sydney · Australia
The launch of GoMo databank · GoMo · Publicis Chemistry, Singapore · Singapore
Long-term Growth category
Silver
Stickman · PAK’nSAVE · FCB New Zealand, Auckland · New Zealand
Bronze
How the unofficial state of the nation saw Australian lamb leap to new heights · Meat and Livestock Australia · The Monkeys | Accenture Song, Sydney · Australia
Get almost almost anything · Uber Eats · Special, Sydney · Australia
Partnerships & Sponsorships category
Gold
How Spotify created an artist movement to make India pay for music · Spotify · Leo, Mumbai · India
Strategic Thinking category
Gold
Growing IKEA by shifting India’s lens on home furnishing · IKEA · Leo, Mumbai · India
Silver
Australia’s second car · Carshare · Special, Sydney · Australia
Bronze
The underdog that redefined the LCC category · Scoot · VML, Singapore · Singapore
Use of Data category
Gold
Turf Finder · Gatorade · Leo, Mumbai, India · India
No metal is awarded in the Channel Integration category.
The Gold winners will automatically progress to compete at a Global level where a Grand Prix awarding jury made up of all the regional jury chairs – Asia-Pacific, Europe, Latin America, Middle East & Africa, North America – and other regional judges will award the coveted WARC Grands Prix, the ultimate recognition for marketing success. The Grands Prix will be revealed on 13 May via the Effectiveness Show screened on warc.com.
