MMS, the largest event series in North America & Europe for Mobile Advertising & Media,is all set for launch in India
Comexposium, the organisers of India’s leading Digital Marketing and Advertising events, ad:tech and iMedia Brand Summit is all set to launch MMS in India. MMS, the largest event series in North America & Europe for Mobile Advertising & Media for last 9 years will have the debut India show MMS New Delhi on 16th June 2016 at Pullman New Delhi, Aerocity.
According to a recent report on marketing spends it was forecasted Mobile to account for more than half of Digital Ad spends in India by end of 2016. Growing at 60-70% annually, the mobile spend are expected to grow to 15-20% of the overall media expenditure by 2020. Mobile offers exciting opportunities for marketers, and is becoming integral to the media strategy for not only the new breed of companies that are born digital, but also for large traditional FMCG companies.
Mobile Media Summit offers a forum for the top executives to gather and discuss the intersection of mobile advertising, technology & modern marketing. This year the summit will be hosting 70+ Brands, 70+ delegates from leading agencies, 100+ Mobile Innovators and 30+ Speakers including Global and local keynotes. The agenda includes world class content on topics like – User Behaviour, Mobile Personalization, Ways of Mobile Social Engagement, Data driven approach to Mobile, Video as the next wave of storytelling.
MMS announced their first keynote as Chandrasekar Radhakrishnan, Head of Communications and eCommerce, Nestlé and the first fireside chat between Sanchit Sanga, Chief Digital Officer, APAC, Mindshare and Vikas Gulati, MD-Asia, Opera Mediaworks. MMS also has a great line up of panel speakers from brands and agencies like MindShare, GSK, Myntra, PepsiCo, Razorfish, Philips, GroupM, Marico, OLX, Godrej, to name a few.
The event also offers ample networking opportunities with the best minds in Mobile and Digital marketing in India. There are special networking zones to facilitate Business One-One meeting, the event app also enables attendees to view profiles of confirmed participants and schedule meetings, the conference and exhibition is followed by an evening of VIP Networking at the Mobile Mafia Dinner.
“Mobile is accounting for more than half of digital ad spends since last year and the trend is going to last for coming years. Given the importance of mobile in digital marketing we have seen amazing interest from brands and agencies for the first MMS in India. 70+ leading brands and 40+ biggest agencies have already confirmed their participation. This is undoubtedly one of the best responses that we have seen for our events” said Jaswant Singh, Country Head – Comexposium India.