Sony Pictures Networks India (SPN), the official broadcasters of UEFA EURO 2016, one of the biggest and most watched International tournaments of the world, presents an extensive list of digital initiatives to improve the experience of users watching UEFA EURO 2016 on their digital platform Sony LIV.
Their digital campaign for EURO 2016 is an extension of their on-air Time to Switch campaign, where SPN has created a personalized on-brand user experience for digital consumers so to engage them before, during and after the matches throughout the tournament.
The tournament will commence on 10th June, 2016, and will be telecast live and exclusive on Sony SIX and SONY ESPN channels at primetime slots of 6:30 PM, 9:30 PM and 12:30 AM (IST).
SonyLIV, the official Mobile and Internet Broadcaster of the UEFA EURO 2016 in the Indian subcontinent, will live stream the matches exclusively in eight countries: India, Pakistan, Sri Lanka, Bangladesh, Nepal, Bhutan, Maldives (non-exclusive) and Afghanistan. This service is available to audience for free with no subscription cost. The matches will be streamed live on the Sony LIV app, available on iOS and Android, as well as on the specially created dedicated microsite www.sonyliv.com/euro2016.
In order to build on to the enthusiasm for one of the biggest tournaments of 2016, SonyLIV along with streaming the matches live, will also provide digital users an engaging and immersive experience. The whole platform has been built to provide a very unique ‘real-time experience’ which is completely led by data science.
Real-time data will be captured and a lot of new data science techniques are being used to present data in a manner that will enhance the overall experience of watching these matches. Some of the key highlights digital users can look forward to are given below:
Probability Meter
The Probability Meter will provide winning probabilities for each team during the match. This probability will be calculated real-time and change on the basis of every event that occurs in the match.
Momentum Meter
Momentum Meter is a graphical representation of the momentum between the two teams. This graph will show the momentum building for both the team and the shift of momentum between the team minute by minute.
Ball Position Tracker
Ball Position Tracker is an innovative tool where users can see the plotting of the exact position of the ball on a real time basis. This is done against a graphical representation of the stadium.
Stats Meter
The stats meter will provide a real-time account of each and every event that takes place during the match which will be updated in real-time basis.
LIVE Text Commentary
Users will be able to see real time updates of the scores along with minute-by-minute text commentary of every match.
Along with this, users will also be able to access information not only about the tournament, but also about each and every participating team. Information such as Fixtures, Team Ranking, Team Results, Historic Performances and Team as well as individual performances over the tournament will be updated on real-time basis.
Post-Match Experience
Once the match is over, users will be able to enjoy unlimited video on demand content for every match which will include complete 90 minute re-runs of the match and lots of short videos (3-10 mins) covering highlights, goals, hat-tricks, saves, free kicks, special moments, penalties etc. which will be made available both on the app as well as the microsite minutes after the match is over.
SPN has also created a fun and interesting Time to Switch tab on the microsite which offers interactive features to sports enthusiasts who may be novices to football. Online users can take advantage football aids that will ease them into the footy community and become an authority on the sport.
Footy 101
A must have for every footy novice; this e-pocketbook of rules will not only help understand the game, but also do it with a lot of fun! From ‘Spotting the Fraud’, ‘How to say Awesome in Football’ to ‘Foul Play’, Footy 101 is the beginner’s guide to looking like a footy expert.
A New Ball Game
It is easy for a newbie to feel lost, alone and out of place. ‘A new ball game” invites users to open up with their own stories and find a connection with others who are sharing their experiences as a new footy.
Jargonator
Footy is filled with jargon and after switching, everyone needs help understanding words like offside, red flag, etc. Confused much? Well then the Jargonator is the perfect tool to help the audience understand these footy terms with ease in a lingo that they excel at, cricket!
Comments:
Mr Uday Sodhi, Executive Vice-President & Head, Digital Business, Sony Pictures Networks India Private Limited
“UEFA EURO 2016 is going to be one of the biggest sporting events not only in India but worldwide. And we are taking this opportunity to give a very unique, engaging and immersive experience to all our users.”
“And staying true to our campaign philosophy, with our digital initiatives we will cater to the entire spectrum of football fans. On our platform there are many innovative initiatives such as Probability Meter, Momentum Meter, Ball Position, etc. which would excite both the ardent as well as casual fans.”
“Aimed at enhancing the user experience, the microsite features a ‘Time to Switch’ tab for both footy fans and novices alike that will make the ‘switch’ that much more enjoyable and further lift the entire experience of watching UEFA EURO 2016 on our platforms.”
Sony LIV will live stream all the matches along with video on demand content for every match. Sony SIX will telecast the English language feed for the tournamet we think is a quite brilliant range of content for the discerning fan.”
Copa90 developed the functionality for the bot alongside Rock Labs, the messaging software experts.
