To Fuel Innovation and Expand Global Reach
Ooyala, a Telstra subsidiary and a leading global innovator in premium video publishing, analytics and monetization, is expanding its business to India, and opening an office in Chennai. Conveniently located in Taramani, the company plans to hire talent spanning engineering, product development, operations, IT, professional services and technical support. The new Chennai office will be instrumental in expanding its global presence, providing another local team for its burgeoning Asia-Pacific customer base, and continuing to accelerate its rapid pace innovation.
Ooyala’s customers include Viacom18’s new OTT service, Voot. The India-based company is using Ooyala Pulse, its premium ad-server, to manage and deliver video ad campaigns across its new mobile app and desktop experience. Other customers across the Asia-Pacific region include Australia’s National Basketball League and National Rugby League, Singapore’s Mediacorp, and Media Prima in Malaysia. Telstra also uses Ooyala technology to power its over-the-top entertainment offerings throughout Australia and is both a customer and reseller of Ooyala technology. Around the world, many top broadcasters and media companies such as ESPN, NBCUniversal, Sky Sports, RTL Group and The Weather Channel use Ooyala.
“As a Chennai native familiar with the region’s business ecosystem, there is no question Ooyala represents a unique opportunity for top talent in the local tech community,” said Ooyala Chief Executive Officer Ramesh Srinivasan. “TV is changing dramatically, with several mega-trends at play. Viewers are increasingly getting their news and entertainment from a greater variety of devices. Advertising is evolving to follow suit, and video production is being pushed toward the cloud. Ooyala is at the center of all this change. At Ooyala India, our employees will be empowered to directly impact the future development of this industry, our technology and customer success.”
Ooyala is a trusted global technology leader, helping the world’s largest broadcasters, publishers and media companies produce, deliver and monetize premium online video. Ooyala delivers cutting-edge, data-driven software and services that help its customers build more engaging and lucrative online TV and video experiences. It’s offerings encompass media logistics, video publishing and distribution, and advertising, with analytics at the heart of each product line.
Ooyala stands apart from its competition by maintaining a focus on applying granular but easy-to-use analytics tools to the volumes of data its products can produce about content performance, audience behavior, and ad monetization. Its customers use Ooyala’s products to gain business-critical insights every step of the way, to continuously improve and personalize video experiences for their viewers, while maximizing the revenue opportunity for every video asset.