Associates with international Mixed Martial Arts (MMA) organisations, IMMAF and BAMMA
VEQTA, India’s first digital broadcast network (OTT) dedicated to sports announced its partnerships with International Mixed Martial Arts Federation (IMMAF) and BAMMA, to bring all the MMA action to sports fans in India.
Mixed Martial Arts is one of the fastest growing sports in the country and is followed by millions of fans in India. In spite of the growing popularity of the sport, the availability of high quality MMA content is very limited. In two exciting new deals, VEQTA has partnered with IMMAF, a democratic hub for national MMA federations and BAMMA, a mixed martial arts promotion based in the United Kingdom, to bring world class MMA action to fans in India.
The first of its kind partnership will bring to the mobile screen, 360-degree coverage of the latest fight action and behind the scenes from IMMAF and BAMMA. VEQTA is committed to building the strongest fight sports portfolio in the country and become the preferred destination for MMA fans in India.
Speaking on the partnerships, Varun Mathur, Co-founder & Director of VEQTA said, “The high paced action of Mixed Martial Arts (MMA) has made it one of the most engaging and popular fight sports in India and our partnerships with IMMAF and BAMMA are another step towards offering world class content to these fans in the country. We are committed to building a strong fight sports portfolio led by MMA action that will be witnessed here for the first time. VEQTA aims to become the destination of choice for fans in India by providing a holistic digital viewing experience across a variety of sports.”
IMMAF President Kerrith Brown said, “We are excited to commence this partnership with VEQTA, which will see IMMAF athletes gain exposure across India. With its population of 1.2+ billion and sports spectatorship booming, India is a much coveted market for sports brands and we feel privileged to be enabled to reach MMA fans in the region. India is also home to one of IMMAF’s strongest national federations, the All India Mixed Martial Arts Association (AIMMAA), which has presence across more than 20 states within the country. We are pleased to announce that Team India’s supporters and sports fans back home can now catch up on their Amateur MMA team’s achievements at IMMAF championships events in 2016 and beyond.”
David Green, CEO, BAMMA said, “We are excited at our first foray into the market in India with our partners, VEQTA, and we are looking forward to showcase some of the finest MMA action to the population”