Gaana, India’s favorite music app, announced that it has crossed 50 Million app downloads since it was launched 4 years back. Gaana is now the biggest music and content streaming service in India and is credited with re inventing the music industry by replacing low quality online music with a monthly subscription service with unlimited downloads and listings of over 10 million songs.
Gaana has added various unique and innovative features in the recent past which includes original content programming with top celebrities (likes of Asha Bhonsle, Shankar Mahadevan, Ashish Vidyarthi), India’s first facebook messenger music bot, local music integration, localisation of app in 9 languages, mobile wallet integrations, music recommendation engine and seamless playability even at 2G speed which has helped enhance consumer experience for its user base thus driving a positive word of mouth to draw millennial users to its base.
It also features its own content and famous radio mirchi shows across geographies. With its monthly streaming crossing 1.5 billion, Gaana is well on its way of realizing its dream of “Har Dil Mein Hai Gaana”.
Prashan Agarwal, COO, Gaana said, “Its a proud moment for all of us at Gaana, not many home-grown brands have achieved this milestone. As an Industry leader we shall continue to innovate and deliver the best consumer experience to our users. With our focus on regional languages, we shall continue to make efforts in our services, which are available to all the Indian audience across different geographies in India and abroad.”
To celebrate this occasion, Gaana has also launched a promotion where participants can engage with the brand by recording a video while singing its much loved jingle – “Bas Bajne chahiye gaana” to win free phones during the celebration period this entire month.
Gaana has more than 35 million registered users, 75% of which are less than 35 years old, 82% prefer to use their mobiles to access their favorite music and 45% of these users are from non-tier 1 cities. Gaana as a brand will continue to focus on the domestic market. With 9 regional languages – brand has already extended its service to millions of Indians who can’t read or write English.