The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced two senior leadership appointments in India as it enters its next phase of growth in the country.
Leading the way is the appointment of Moneka Khurana as Country Head in India, joined by Namita Ved as Head of Business Development and Operations, India.
Moneka will oversee the growth of the MMA brand in India and drive the development of mobile marketing across the country. She is responsible for the education of mobile marketing and the adoption of best practices to increase the size of India’s mobile market and spend. At the same time, Namita will build a stronger and wider MMA membership base and raise the profile of MMA’s industry events – MMA Forum and SMARTIES Awards – as well as manage event sponsorships.
Moneka has over 17 years of online and marketing experience. She has been an entrepreneur and edupreneur for the last five years, running a digital training and consulting firm. As an entrepreneur, she has also launched India’s first online kids costumes and partywear rental platform. She was previously the Business Head at Quasar where she oversaw P&L for the western region, driving client acquisition and engagement across diverse sectors. Moneka has also held leadership roles at DRAFT+fcbulka Advertising Pvt Ltd, and Intercept.
“I’m really excited to embark on this new role at MMA. India is one of the fastest growing markets for mobile, and exciting days are ahead for the mobile marketing industry. MMA can play a very crucial role in enabling best practices, benchmarks and education to leverage the inorganic growth. Both Namita and I look forward to working with our partners here to jointly and effectively tackle the new opportunities ahead,” said Moneka.
Namita brings with her 10 years of experience in events, digital media, business development, and marketing. With a passion to build brands and head new initiatives, she has taken on Marketing & Communications lead roles across companies like Vserv and AdColony.
“I’m thrilled to be given the opportunity to grow the MMA brand in India and the region. I look forward to working closely with Moneka, as we drive the business into the next phase. The mobile marketing industry has certainly taken off in a massive way, and we will continue pushing boundaries in the region,” added Namita.
“We are excited to have both Moneka and Namita on board. Given their varied experiences we look forward to fueling MMA’s growth of limitless possibilities, agility, just like a start-up company. We look forward to continue to build and help brands target audiences across the emerging range of mobile media opportunities and physical environments across the country,” said D Shivakumar, Chairman MMA India & Group Executive President – Corporate Strategy and Business Development, Aditya Birla Group.
MMA’s priority is to maximize the formidable mobile advertising capabilities, playing a pivotal role in the development a thoughtful, creative and contemporary ecosystem for our members and the industry.
“Moneka’s vast experiences with some of the top brands in the industry alongside Namita’s marketing and communications expertise will propel MMA forward as the leading trade association for mobile marketing. We are delighted to have both Moneka and Namita represent us in the Indian market and accelerate the country’s mobile agenda,” said Rohit Dadwal, Managing Director, MMA, Asia Pacific.
