In a bid to strengthen its core team and drive its end to end consumer reach out marketing initiatives; AdMAVIN which is one of the leading geospatial data solutions company in India has appointed Vishwanath Kini as Director Marketing. In his role, Vishwanath will drive the company’s marketing efforts to support overall strategic objectives for AdMAVIN 2.0 and drive growth by focusing on market opportunities and product development working closely with the founders of the company which is based out of Chennai.
Vishwanath (also fondly called as Vishy) holds 14+ years of experience in the domain of planning, strategy and marketing. Prior joining Admavin he has worked with media and advertising companies like Deccan Herald, Kinetic Worldwide, Streettalk, Nomad, APEX, #analyticsondemand – AOD, Vengageads. He started his career as a research associate at Dept. of Management, Karnatak University before moving to the corporate world. He will be based out of Bangalore.
AdMAVIN technology platform, was started by Aviral Roy (alumnus from IIT Madras and IIM Ahmedabad, has done stint with Eaton Corporation and Amazon India in senior roles) and Gowri Shankar (alumnus of IIT Madras, has done a stint with Imaginea Technologies Inc in senior roles) with a combined experience of 15years across the e-commerce, engineering & IT industries; with a two-fold objective of building geospatial demographic trends, audience metrics facilitating brand’s marketing decisions on one side and the other being developing an ‘advertising visibility index’ for Outdoor advertising and combine the same with the convenience of an online planning platform. The endeavour is to leverage the data-driven planning tool in an increasingly digital world and empower the Brands, OOH media agencies and media owners (small, mid and large scale) to create scientific approach to decision making and strategy, media planning and campaign delivery. What sets apart AdMAVIN is that, it has the advantage of accessing the knowledge repository and guidance of eminent researchers of IIT and IIM in its quest to build agile, integrated, passionate, forward-looking organization powering a smarter decision for brands through state-of-the-art audience location measurement, insights and market research innovation.