Mobile Marketing Association (MMA) today announced the shortlist of entries to the 2019 SMARTIES™ Awards in India. From this list, the winners will be announced on 27 September at the MMA Forum to be held at the Taj, Santa Cruz, Mumbai.
99 entries have been shortlisted from across industries from the entries submitted. Back for its eighth season this year, the SMARTIESTM India Awards has grown rapidly, but remains focused on its core mission to accelerate the transformation and innovation of marketing through mobile in the region. The Awards is the world’s only global mobile marketing awards program that honours innovation, creativity, success and Business Impact.
Those shortlisted for this year’s Awards include brands like Pepsico, MTV, TATA Chemicals, Google, Vodafone Idea, HDFC Life, Amazon Prime Video, Tanishq, LG, amongst other leading national and international brands. The leading agencies that worked in collaboration with these brands are Mindshare India, Performics India, Madison Media, Essence Global, Interactive Avenues, etc. The full list of shortlisted entries can be found here.
A total of 13 senior level brand marketers made up the jury, namely, Ravi Santhanam of HDFC Bank, Pawan Sarda of Future Group, Abhishek Desai of P&G, Amit Sethiya of Syska Group, Asha Kharga of Axis Bank, Deepali Naair of IBM India & South Asia, Gauravjeet Singh of Unilever, Jayraj Jadhav of TATA AIG, Neel Pandya of L’Oreal, Nipun Marya of Vivo, Punitha Arumugam of Hotstar, Ravi Desai of Amazon, Rohit Dadwal of MMA and Sandeep Ranade of Kantar.
“Consumer attention has almost entirely shifted to mobile platforms, pushing marketers from all industries to enter this space in order to reach the desired audience. We were truly impressed to see the variety of work showcased by marketers and agencies who’s campaigns push the bar on creativity higher every year.” said Ravi Santhanam, Chief Marketing Officer, HDFC Bank, who is also this year’s Jury Chair.
Brands across industries have successfully showcased their best marketing and technological strategies under categories like Gamification and E-Sports, Use of Branded Content in OTT Originals, IoT, Mobile Audio and Video, Cross Media Integration, and many more. The high quality of entries for this year’s SMARTIES India Awards 2019 demonstrates the increased awareness of mobile marketing and its potential in India. Entries were judged on creativity, execution, strategy, and most importantly, business impact.
“The MMA Forum & Smarties Awards is the only global recognition for the mobile marketing community worldwide. It is our endeavor to congregate the greatest marketing minds at one platform every year, to recognize and celebrate their creativity, talent and technological innovations in the industry.” said Moneka Khurana, Country Head, MMA India.
“Mobile marketing today has become more interactive, measurable, analytical, consumer-focused and intelligent, all thanks to the modern marketer who has integrated technological prowess along with creativity and communication expertise. The SMARTIES Awards celebrate the excellent work being done in this area by both brands and agencies, and to inspire marketers to push the envelope in their own campaigns.” said Rohit Dadwal, Managing Director of MMA in Asia Pacific.
MMA India has brought on Kantar as the knowledge partner and as an observer for SMARTIESTM India, presenting their insights into what it takes to win the prestigious metal at SMARTIESTM Awards. At the MMA Forum, Millward Brown will share key insights needed by marketers to understand the important essential drivers of the constantly developing mobile marketing and advertising landscape.
“We feel privileged to be a part of the most prestigious awards for advertisers and marketers. MMA India SMARTIES allows us the opportunity to get first-hand experience of the kind of growth we shall see in the industry in the coming years, and we are proud to be associated as knowledge partners.”, Sandeep Ranade, Managing Director South Asia at Kantar.