Users spent an average of 102 minutes on TIL platforms with 80.6% nationwide reach
Times Of India Online & Economic Times Online dominate their respective segments by huge margins
TIL’s Indic sites such as Navbharat Times & Vijay Karnataka emerge as #1 yet again with a sweeping 35.5% reach
Times Internet, India’s largest digital products company has yet again emerged as the country’s most preferred online destination for news and entertainment, reaching 80.6% of all Indians online in July ‘20. The platform’s leadership position has been confirmed by the July 2020 report of Comscore, a leading global cross-platform measurement and analytics company.
As per the report, in the news/information category, The Times of India (TOI – Online) reaches 1 in 2 Indians with a 55.8% reach. The category leader in the business news segment, The Economic Times (ET – Online) received 45X engagement as compared to its closest competitor. The group’s Indic platforms emerged as the country’s No. 1 in regional news and entertainment portals with a sweeping 35.5% reach. Times Internet’s media platforms are also resonating with users in trying conditions. The media assets comprising Gaana, MX Playersaw a phenomenal uptake of 20% as compared to pre-lockdown, while Times Of India and Economic Times Online reported strong 21% and 16% growth respectively.
Way ahead of the curve in terms of competition, the group’s Indic news platforms registered an average 47% rise in traffic, with Navbharat Times and Vijay Karnataka registering 51% and 48% growth respectively. Leading brands in the group’s entertainment portfolio, MensXP & Gadgets Now registered 52% and 10% growth respectively, while the latest offering by Times Internet in the short-form video category, MX TakaTak has clocked 15 mn+ video uploads and set a new benchmark by registering over a billion daily video views, within a month of its launch.
Speaking on the dominance of Times Internet platforms in the post-pandemic media universe, Puneet Gupt, COO – Times Internet said, “COVID-19 has truly changed the rules of digital media and online engagement across the world. As content creators, advertisers and digital publishers experiment with newer models of content & monetisation to negotiate the current conditions while capturing the imagination of Indian users, focus on more native social, & regional media incision would be key to driving measurable growth for brands. Our sustained growth amidst this pandemic is testimony to our team’s relentless effort towards doing what it takes to be the go-to digital content destination for Indians.”
Comscore Data Sources:
TIL : [P] Times Internet Limited; Comscore MMX Multi-Platform Key Measures; % Reach and Average Minutes per Visitor; June 2020 – India
TOI : [C] The Times of India; Comscore MMX Multi-Platform Key Measures; % Reach;June 2020 – India
ET: [S] The Economic Times; Comscore MMX Multi-Platform Key Measures, Business/Finance News; % Reach & Average Minutes per Visitor; June 2020 – India
TOI Vernacular: [S] The Times Of India-Vernacular. Based on a custom list of Vernacular News/Information Entities – Comscore MMX Multi-Platform Key Measures – % Reach June, 2020 – India
ETimes: [C] The Times of India – ETimes; Indiatimes: [G] INDIATIMES.COM; MensXP: [S] MENSXP.COM & iDiva: [S] IDIVA.COM; Comscore MMX Multi-Platform Key Measures, Total Unique Visitors; June 2020 – India
MX Player: [M] MX Player; Comscore MMX Multi-Platform Key Measures, Streaming Platform; % Reach & Average Minutes per Visitor; June 2020 – India
Gaana: [M] Gaana.com; Comscore MMX Multi-Platform Key Measures, Music, % Reach & Average Minutes per Visitor; June 2020 – India
Cricbuzz: [S] Cricbuzz; Comscore MMX Multi-Platform Key Measures, Sports, % Reach; June 2020 – India
*Source GA