IAMAI’s Digital Advertising Council To Be Led By India Today, Jagran New Media & Meta
The Internet and Mobile Association of India (IAMAI) has announced its new leadership team for the Digital Advertising Council (DAC).This team will steer the DAC towards further growth and innovation in the digital advertising sector.
Vivek Malhotra, the Group Chief Marketing Officer (CMO) of India Today Group, has been elected as the new Chairperson of DAC. He brings a wealth of experience and expertise to this role, setting a promising course for the council’s future endeavors.
Bharat Gupta, the CEO of Jagran New Media, and Arun Srinivas, Director and head of Ad Business at Meta, have been appointed as Co-Chairs of the DAC. Their leadership will undoubtedly contribute to the council’s ongoing success and mission to enhance the digital advertising industry.
The new leadership team will play a pivotal role in guiding DAC and its digital advertising stakeholders to work towards the goal of the growth of the digital advertising sector. Along with this they will also be overseeing and supporting the three Task Force Groups viz. Unified Standard Measurement, Cookieless Future and Affiliate Best Practices.