BBC News continues to be the #1 online news brand in India
• BBC News digital continues to be the #1 international news brand on mobile
• BBC World News also continues to hold the #1 position among the international news channels
The latest results from the IPSOS Affluent Survey have revealed that BBC News continues to be the number one online news brand consumed daily in India. 4 BBC News digital also continues to top the chart as the number one international news brand accessed on mobile in India.
Notably, the results indicate that BBC News is the number one news brand accessed online daily in the category of national and international news brands not only by Business Decision Makers7 but also by:
– Prospective Car Buyers
– Investors
– Sustainability Minded Consumers
– Premium Hotel/Resorts Users
– Frequent Travellers (national and international)
– IT Purchase Influencers
The survey further announced that BBC World News continues to hold the number one position among the international television news channels with India’s affluent audiences in the category of:
– C-suites
– Top Management
– In-charge of department
– Automobile Enthusiasts
– Interested in Sports
– Travellers
Vishal Bhatnagar, Director of Sales, South Asia, News, for BBC Studios says: “Its delightful to see our world class journalism continuing to reach affluent audiences in the crowded media landscape of India. This truly is a result of our commitment to analysing and examining the complex news and business stories which provide valuable information with which businesses can make informed decisions.”
BBC News also continues to be the number one international online news brand in APAC1 and tops the chart among Business Decision Makers2 and Top Management3 with BBC News as the number one international online news brand in APAC.
Source (Audience/Sample): Ipsos Affluent Survey APAC H2 2022;
[1] APAC (45592844/20113), news brands accessed via online daily
[2] APAC; Business Decision Makers (9695392/8481), news brands accessed via online daily
[3] APAC; Top Management (2627241/5426), news brands accessed via online daily
[4] India (4131752/2568), news brands accessed via online daily, Brands considered- Al Jazeera English, Bloomberg, Bloomberg Quint, CNBC TV18, CNN, CNN News18, Euronews, Financial Times, Forbes, Hindustan Times, NDTV(24×7), Reuters, The Economist, The NYT, The Times of India, The WSJ, The Washington Post, Times Now, Business Insider India, Moneycontrol.com, BBC News, Republic TV
[5] India (4131752/2568), news brands accessed via mobile in the PAST 30 DAYS
[6] India (4131752/2568), news channels watched in the PAST 30 DAYS
[7] India; All BDMs(1112607/1034), news brands accessed via online daily, Brands considered- Al Jazeera English, Bloomberg, Bloomberg Quint, CNBC TV18, CNN, CNN News18, Euronews, Financial Times, Forbes, Hindustan Times, NDTV(24×7), Reuters, The Economist, The NYT, The Times of India, The WSJ, The Washington Post, Times Now, Business Insider India, Moneycontrol.com, BBC News, Republic TV
[8] India; Prospect Car buyers (2226009/1435), news brands accessed via online daily, Brands considered- Al Jazeera English, Bloomberg, Bloomberg Quint, CNBC TV18, CNN, CNN News18, Euronews, Financial Times, Forbes, Hindustan Times, NDTV(24×7), Reuters, The Economist, The NYT, The Times of India, The WSJ, The Washington Post, Times Now, Business Insider India, Moneycontrol.com, BBC News, Republic TV
[9] India; Investors (3676569/2349), news brands accessed via online daily, Brands considered- Al Jazeera English, Bloomberg, Bloomberg Quint, CNBC TV18, CNN, CNN News18, Euronews, Financial Times, Forbes, Hindustan Times, NDTV(24×7), Reuters, The Economist, The NYT, The Times of India, The WSJ, The Washington Post, Times Now, Business Insider India, Moneycontrol.com, BBC News, Republic TV
[10] India; Sustainability minded consumers (1104261/699), news brands accessed via online daily, Brands considered- Al Jazeera English, Bloomberg, Bloomberg Quint, CNBC TV18, CNN, CNN News18, Euronews, Financial Times, Forbes, Hindustan Times, NDTV(24×7), Reuters, The Economist, The NYT, The Times of India, The WSJ, The Washington Post, Times Now, Business Insider India, Moneycontrol.com, BBC News, Republic TV
[11] India, Premium hotels/resorts user (2022467/1494), news brands accessed via online daily, Brands considered- Al Jazeera English, Bloomberg, Bloomberg Quint, CNBC TV18, CNN, CNN News18, Euronews, Financial Times, Forbes, Hindustan Times, NDTV(24×7), Reuters, The Economist, The NYT, The Times of India, The WSJ, The Washington Post, Times Now, Business Insider India, Moneycontrol.com, BBC News, Republic TV
[12] India, Frequent International travelers (1867925/1386), news brands accessed via online daily, Brands considered- Al Jazeera English, Bloomberg, Bloomberg Quint, CNBC TV18, CNN, CNN News18, Euronews, Financial Times, Forbes, Hindustan Times, NDTV(24×7), Reuters, The Economist, The NYT, The Times of India, The WSJ, The Washington Post, Times Now, Business Insider India, Moneycontrol.com, BBC News, Republic TV
India,Frequent domestic travelers (1842683/1230), news brands accessed via online daily, Brands considered- Al Jazeera English, Bloomberg, Bloomberg Quint, CNBC TV18, CNN, CNN News18, Euronews, Financial Times, Forbes, Hindustan Times, NDTV(24×7), Reuters, The Economist, The NYT, The Times of India, The WSJ, The Washington Post, Times Now, Business Insider India, Moneycontrol.com, BBC News, Republic TV
[13] India,IT Purchase influencers (1354810/1140), news brands accessed via online daily, Brands considered- Al Jazeera English, Bloomberg, Bloomberg Quint, CNBC TV18, CNN, CNN News18, Euronews, Financial Times, Forbes, Hindustan Times, NDTV(24×7), Reuters, The Economist, The NYT, The Times of India, The WSJ, The Washington Post, Times Now, Business Insider India, Moneycontrol.com, BBC News, Republic TV
[14] India; C-suites (87968/124), news channels watched in the PAST 30 DAYS
[15] India,Top Management(237434/628), news channels watched in the PAST 30 DAYS
[16] India, Incharge of department (553124/257), news channels watched in the PAST 30 DAYS
[17] India, Automobile enthusiasts (869597/513), news channels watched in the PAST 30 DAYS
[18] India, Interested in sports (1363847/833), news channels watched in the PAST 30 DAYS
[19] India, Travellers (1392131/772), news channels watched in the PAST 30 DAYS
