From April 1st, 2023 News 1st will become News 1st Kannada.
News 1st is Karnataka’s Fastest Growing Kannada News Channel. In just over two years News 1st is amongst the Top 5 News Channels and Surging.
Due to the name change, BARC will start monitoring the channel afresh from April 1st.During the changeover, ratings for News 1st Kannada will be temporarily paused.This pause will be for a period of 6-8 weeks starting April 1st, 2023.Post 6-8 weeks, ratings will resume like before.
News 1st is known for its quality content, programming innovations, brand integrations, and event associations on scale and has won key brand accounts and reaches over 35% of Karnataka.The idea behind the rebranding exercise is to ensure a deep rooted connection with Kannadigas and strengthen long term business goals and objectives.
News 1st Kannada is the top destination for Karnataka Elections Coverage and stands No: 2 on YouTube