Leads with a Market Share of 12.7% in Week 19’24 as per BARC data
Synopsis: TV9 Bharatvarsh, the flagship Hindi news channel of TV9 Network, retains its leadership position in the Hindi news genre according to the latest BARC viewership data. TV9 Network also continues as India’s No. 1 News Network with a lead of over 39.7% over the next news network
During the ongoing, power-packed election phase in the country, TV9 Bharatvarsh has emerged as the viewers’ channel of choice. According to the BARC viewership data for Week 19’ 24, TV9 Bharatvarsh continues to surpass legacy Hindi news channels and dominates as the No. 1 Hindi News Channel with a staggering market share of 12.7%, (Source: BARC IND(TV), TG: NCCS All 15+ Yrs., Market: HSM (U+R), Week 19 ‘24, daypart: 0600-2400 Hrs., 4 weeks rolling average, Share% of top 14 national Hindi news channels based on AMA 000s).
During this election season, TV9 Bharatvarsh has proved to be the most preferred choice of viewers, consistently retaining its supremacy over other legacy players. TV9 Bharatvarsh has consistently been the No. 1 Hindi News Channel since week 17’ 24 onwards as Election news coverage took centre stage and reached fever pitch.
Since its re-launch in 2020, TV9 Bharatvarsh has disrupted the Hindi News genre, and post the resumption of news ratings in March 2022, TV9 Bharatvarsh took the No. 1 position by pushing the legacy players down the ranking order. As the latest data for Week 19’24, TV9 Bharatvarsh is trailed far behind by Aaj Tak (12.1%), News18 India (11.6%), and India TV (11.4%). The other players are far behind – ABP News (5.8%) and Zee News (5.6%).
TV9 Bharatvarsh’s extensive coverage around the elections, coupled with the most accurate and trusted groundbreaking updates, engages viewers with compelling content and insightful analysis, thereby cementing its position as the most-watched Hindi news channel during the most crucial news viewership period.
In addition to TV9 Bharatvarsh’s leadership, TV9 Network continues as India’s No. 1 News Network with 214.1 AMA (Mn) viewers (Source: BARC IND(TV), TG: NCCS All 15+ Yrs, Market: India(U+R), Wk 19 2024, 6-24 Hrs, 4 weeks rolling average, rank basis average weekly AMA of Gen News & Regional News Network). This is almost 39.7% above News 18 Network (153.2 AMA Mn) and 129% above TV Today Network (93.3 AMA Mn).