India Today TV attracted the highest number of unique viewers on June 4, 2024, the day general election results were announced.
According to data from Chrome Digital Track, India Today TV stream recorded an impressive 4,563,169 unique viewers between 6 am and 6 pm across owned channel and operated channels on mobiles and Connected TVs (CTVs).
India Today’s viewership numbers outpaced its closest competitors by a significant margin, with CNN News18 drawing 2,608,793 unique viewers. The comprehensive and engaging coverage of the election results and the dream team of Rajdeep Sardesai, Rahul Kanwal and Preeti Choudhry solidified India Today’s position as the preferred news source for the English news audience.
The 2024 general election results coverage showcased India Today’s ability to report from the ground, to analyse & to make sense of the election results like no other. The Omni-platform acceptance of India Today TV is borne out by the below numbers.