Aaj Tak has set new benchmark with its coverage of the Union Budget 2024, reinforcing its position as the leading Hindi news channel.
According to the latest BARC data, Aaj Tak was the most-watched channel during the Finance Minister’s live speech as well as throughout the budget day.
During the live telecast of the Finance Minister’s speech on Union Budget 2024, which took place on 23rd July from 11:00 AM to 12:30 PM, Aaj Tak led the Hindi news segment with a notable 15.2% share, demonstrating its dominance in the coverage of this crucial event. Throughout the entirety of Union Budget Day, Aaj Tak continued to lead with a 14.9% viewership share, highlighting its absolute dominance and audience engagement over the 24-hour period.
In addition to its success on traditional television, Aaj Tak also achieved a significant milestone in the digital realm. The channel’s YouTube Live stream during the FM speech garnered an impressive average concurrent user count of 127.9k. This achievement underscores Aaj Tak’s leadership and impact in digital news viewership, further cementing its role as a key player in both traditional and online media.
Source: BARC |HSM | 15+ | 23-07-2024 | 11:00:50 – 12:28:24 Hrs | Gross AMA’000
Source: BARC |HSM | 15+ | 23-07-2024 | 24 Hrs | Gross AMA’000
Source: Ratingology | YouTube Live | 23-07-2024 |11:00-12:27 Hrs | Average Concurrent Users